What is the current prospect of the hair accessories industry?

Chester

October 12, 2022 at 10:42 am

The jewelry industry is an emerging industry that is separated from the jewelry and craft gift industry. As the growth point of the new economy, accessories have gradually matured. Various grades of specialty stores and sales points are scattered; products of various styles and various levels fully meet the growing market demand. In mainland China, this industry is still in the early stage of development. With the development of socioeconomic and culture, people are entering a well -off type from the type of food and clothing, advocating humanity and fashion, and constantly shaping personality and charm, which has become the pursuit of people.
The jewelry market capacity is amazing
Is surveyed by my country's authoritative agencies on the Chinese women's jewelry market, women occupy the largest share of the jewelry consumer market. The world's four major fashion capitals and cities such as Tokyo, Hong Kong and other cities are nearly 100 billion U.S. dollars. The per capita share of women's jewelry in my country is less than 5%, while Tokyo 68.2%, Singapore 48%, Hong Kong 54%, 68%in South Korea, 68%, and 68%, and 68%, 68%, and 68%, and 68%, 68%, and 68%, and 68%, 68%, and 68%, and 68%, 68%, and 68%, and 68%, and 68%in South Korea, 68%, and 68%, and 68%, 68%, and 68%, and 68%, and 68%in South Korea. Malaysian is 47%and Thailand is 68%. The rapid development of the market economy, the taste of women's life and the quality of life, is a quality leap. Advocating humanity and fashion, constantly shaping personality and charm, and more advocating culture and style. With the continuous development of the domestic economy and the rapid growth of national income, women's demand for accessories has increased day by day. In 2006, women's jewelry consumed more than 100 billion yuan worldwide. According to experts, the share of female accessories in China will increase from the current 5%to 55%by 2007. Demand is strong, potential, and great development value. China has a population of 1.3 billion, and more than 600 million is a woman. It takes more than 60 million pieces to calculate every ten people.
The jewelry culture shows a strong development momentum and an increasingly wider market. It has a broad profit space for jewelry sales. Fashionable jewelry allows women to release beauty, and the beautiful complex makes women generous. The female flow of women on the street is looking for fashion accessories, but it is scattered, and the professional fashion consumer economic circle is still a blank. As a result, the operating jewelry market has huge potential, and women sigh helplessly, knocking and touching the nerves of merchant investors. Women are born to love beauty. When they have the conditions to transform from survival consumption to enjoying consumption, their pursuit of beauty is also sublimating, the fashionable fashion and improvement of life taste, so that contemporary women love jewelry, because the decoration of jewelry is decorated with jewelry Women become more charming and moving. The charm of the jewelry makes women the largest consumer group.
The consumer demand for jewelry is more than 1.28 billion in the mainland. Women with obvious consumption needs of jewelry are 8-55 years old, about 500 million people. Such a huge consumer group, consumption demand every year is tens of billions of yuan.
The market competition is insufficient, and absolute advantages have not yet been formed.
The domestic jewelry market has not yet formed a true national brand. Most domestic jewelry manufacturers are still in the low -quality and low -priced primary competition stage. In terms of marketing methods, because the jewelry industry is still developing in the mainland, traditional and backward marketing methods are still adopted. After several links, the product finally arrived in the hands of the terminal customers.
The disadvantages of this way of business are: long commodity circulation cycle, layers of price increases make the price of commodities high, retail stores have small profits; products are similar, lack of personality, chaotic prices, and lack of standardized management and services in the market.
If in the perspective of industrial structure, high -end accessories produced by Hong Kong, Japan, Taiwan and South Korea occupy some large shopping malls in the Mainland, and the expensive price has discouraged many customers. And some large enterprises (mainly foreign -invested enterprises) produced high and medium -end products are mainly exports. Most of the products full of domestic markets are low -end products for small workshops. The price is low, but the quality is too poor, making people doubt the quality and reputation of the jewelry. Finally, due to the many types of jewelry, fast styles, new processes, new materials, and new materials are emerging endlessly. Retail stores lack experience in the grasp of seasonal and popular trends. When you encounter problems in operations, you are often overwhelmed and lack of response measures. Brand operations have increased the trust of brand goods with quality assurance and service guarantee because of the current customer awareness and quality awareness. In the Mainland, only a few companies can provide brand support and lack the potential of continuous operation.
This traditional wholesale is no longer the main model. The format of multi -channel distribution by the terminal has become the main body of the industry channel at this stage. At the same time, the brand's specialized chain has formed a new business layout with its own scale. The situation of first -class brand monopoly, wholesale of second -class brands, and three -class enterprises processed. Some cultural brand jewelry with unique positioning broke out.
It also knows a few of the jewelry industry, and there are many domestic ones, but one of my most familiar is the Silia hair accessories brand I joined. I have a size of 30 square meters in my hometown of Luoyang. Remember At that time, there were more than 80,000 expenses. At the beginning of the business, I almost didn't want to do it, but it was almost 5 years after the support of President Lin and leaders of the company. Products, personnel salary, rent, and other expenses can have about 130,000. Let me have only one in the final view of joining Silia.

1 thought on “What is the current prospect of the hair accessories industry?”

Chester
October 12, 2022 at 10:42 am

The jewelry industry is an emerging industry that is separated from the jewelry and craft gift industry. As the growth point of the new economy, accessories have gradually matured. Various grades of specialty stores and sales points are scattered; products of various styles and various levels fully meet the growing market demand. In mainland China, this industry is still in the early stage of development. With the development of socioeconomic and culture, people are entering a well -off type from the type of food and clothing, advocating humanity and fashion, and constantly shaping personality and charm, which has become the pursuit of people.
The jewelry market capacity is amazing
Is surveyed by my country's authoritative agencies on the Chinese women's jewelry market, women occupy the largest share of the jewelry consumer market. The world's four major fashion capitals and cities such as Tokyo, Hong Kong and other cities are nearly 100 billion U.S. dollars. The per capita share of women's jewelry in my country is less than 5%, while Tokyo 68.2%, Singapore 48%, Hong Kong 54%, 68%in South Korea, 68%, and 68%, and 68%, 68%, and 68%, and 68%, 68%, and 68%, and 68%, 68%, and 68%, and 68%, 68%, and 68%, and 68%, and 68%in South Korea, 68%, and 68%, and 68%, 68%, and 68%, and 68%, and 68%in South Korea. Malaysian is 47%and Thailand is 68%. The rapid development of the market economy, the taste of women's life and the quality of life, is a quality leap. Advocating humanity and fashion, constantly shaping personality and charm, and more advocating culture and style. With the continuous development of the domestic economy and the rapid growth of national income, women's demand for accessories has increased day by day. In 2006, women's jewelry consumed more than 100 billion yuan worldwide. According to experts, the share of female accessories in China will increase from the current 5%to 55%by 2007. Demand is strong, potential, and great development value. China has a population of 1.3 billion, and more than 600 million is a woman. It takes more than 60 million pieces to calculate every ten people.
The jewelry culture shows a strong development momentum and an increasingly wider market. It has a broad profit space for jewelry sales. Fashionable jewelry allows women to release beauty, and the beautiful complex makes women generous. The female flow of women on the street is looking for fashion accessories, but it is scattered, and the professional fashion consumer economic circle is still a blank. As a result, the operating jewelry market has huge potential, and women sigh helplessly, knocking and touching the nerves of merchant investors. Women are born to love beauty. When they have the conditions to transform from survival consumption to enjoying consumption, their pursuit of beauty is also sublimating, the fashionable fashion and improvement of life taste, so that contemporary women love jewelry, because the decoration of jewelry is decorated with jewelry Women become more charming and moving. The charm of the jewelry makes women the largest consumer group.
The consumer demand for jewelry is more than 1.28 billion in the mainland. Women with obvious consumption needs of jewelry are 8-55 years old, about 500 million people. Such a huge consumer group, consumption demand every year is tens of billions of yuan.
The market competition is insufficient, and absolute advantages have not yet been formed.
The domestic jewelry market has not yet formed a true national brand. Most domestic jewelry manufacturers are still in the low -quality and low -priced primary competition stage. In terms of marketing methods, because the jewelry industry is still developing in the mainland, traditional and backward marketing methods are still adopted. After several links, the product finally arrived in the hands of the terminal customers.
The disadvantages of this way of business are: long commodity circulation cycle, layers of price increases make the price of commodities high, retail stores have small profits; products are similar, lack of personality, chaotic prices, and lack of standardized management and services in the market.
If in the perspective of industrial structure, high -end accessories produced by Hong Kong, Japan, Taiwan and South Korea occupy some large shopping malls in the Mainland, and the expensive price has discouraged many customers. And some large enterprises (mainly foreign -invested enterprises) produced high and medium -end products are mainly exports. Most of the products full of domestic markets are low -end products for small workshops. The price is low, but the quality is too poor, making people doubt the quality and reputation of the jewelry. Finally, due to the many types of jewelry, fast styles, new processes, new materials, and new materials are emerging endlessly. Retail stores lack experience in the grasp of seasonal and popular trends. When you encounter problems in operations, you are often overwhelmed and lack of response measures. Brand operations have increased the trust of brand goods with quality assurance and service guarantee because of the current customer awareness and quality awareness. In the Mainland, only a few companies can provide brand support and lack the potential of continuous operation.
This traditional wholesale is no longer the main model. The format of multi -channel distribution by the terminal has become the main body of the industry channel at this stage. At the same time, the brand's specialized chain has formed a new business layout with its own scale. The situation of first -class brand monopoly, wholesale of second -class brands, and three -class enterprises processed. Some cultural brand jewelry with unique positioning broke out.
It also knows a few of the jewelry industry, and there are many domestic ones, but one of my most familiar is the Silia hair accessories brand I joined. I have a size of 30 square meters in my hometown of Luoyang. Remember At that time, there were more than 80,000 expenses. At the beginning of the business, I almost didn't want to do it, but it was almost 5 years after the support of President Lin and leaders of the company. Products, personnel salary, rent, and other expenses can have about 130,000. Let me have only one in the final view of joining Silia.

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