2 thoughts on “The mainland jewelry industry to establish a brand strategy and promote its own brand is the way of survival in the future”
Dale
The surface scenery of the jewelry industry in the Mainland has huge development potential, but behind the scenery, it is crisis. The industry homogeneity is serious and lacks the brand effect; the design level is low, most of which belong to the processing of the materials, and the added value is low; the price war is one after another, the market is in low -level price competition, and all these seriously restrict the overall development of the industry. In addition, internationally renowned jewelry brands have entered China one after another, and the future jewelry market will inevitably become more intense. The vice chairman of the China Jewelry and Jade Association, the vice president of the China Gold Association, and the chairman of the Shenzhen Gold Jewelry Jewelry Industry Association Xu Jinchi said when the veins of the jewelry industry in the mainland: "Brand marketing is the local native of the Chinese jewelry industry The shortest board in the brand of the brand, it determines how much the wooden barrels are in the water. "He can be said to be a common problem in the industry. The industry must develop healthy, and brand marketing is the only way out in the future.
The surface scenery of the jewelry industry in the Mainland has huge development potential, but behind the scenery, it is crisis. The industry homogeneity is serious and lacks the brand effect; the design level is low, most of which belong to the processing of the materials, and the added value is low; the price war is one after another, the market is in low -level price competition, and all these seriously restrict the overall development of the industry. In addition, internationally renowned jewelry brands have entered China one after another, and the future jewelry market will inevitably become more intense.
The vice chairman of the China Jewelry and Jade Association, the vice president of the China Gold Association, and the chairman of the Shenzhen Gold Jewelry Jewelry Industry Association Xu Jinchi said when the veins of the jewelry industry in the mainland: "Brand marketing is the local native of the Chinese jewelry industry The shortest board in the brand of the brand, it determines how much the wooden barrels are in the water. "He can be said to be a common problem in the industry. The industry must develop healthy, and brand marketing is the only way out in the future.
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