The impact of Chinese style on jewelry marketing

Pam

September 13, 2022 at 9:19 am

2008 is the world's attention in China. The "Chinese style" is all the rage in the domestic jewelry industry. "Chinese elements" have become the darling of domestic jewelry designers. Today, "Chinese style" is also popular on the stage of foreign jewelry design. The world's top jewelry brands have launched jewelry containing "Chinese elements" to express their blessings and respect to China. The world's top brands frequently show China to China also foreshadow these brands' determination to enter the Chinese market. Taking Cartier as an example, Cartier has begun to enter China in the 1990s. At present, it has established 16 boutique stores in 12 major cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou in China. Special distribution counters were established among 25 large and medium -sized cities including Nanjing, Wuhan and Xi'an. And China's strong luxury consumption potential is the main reason for attracting these top brand brands to enter the Chinese market. Domestic jewelry companies are facing a new round of competitive pressure from foreign jewelry brands.
January to April 2008, China ’s cumulative production of 84.039 tons of gold, compared with the same period in 2007, the gold output increased by 6.285 tons, an increase of 8.08%year -on -year. Among them, China produced 23.395 tons in April. China Gold Industry "Eleventh Five-Year Plan" (2006-2010) development special plan. During the "Eleventh Five-Year Plan" period, China will produce a total of 1,300 tons of gold, and the new gold basic reserves will be 3000-3500 tons. In the spring of 2008, valuable metal jewelry became the center of the trend. Platinum, K-Gold, and 24K gold jewelry defeated other popular accessories, and lived in the fashion consumer manual of urban women in the first quarter.
The foresee that the Chinese jewelry industry will be a situation of disputes in the future in the future. First, the potential of Chinese jewelry consumer market is huge. This is not only based on China's huge consumer population, but also a high growth rate of GDP every year in China. In fact, China ’s grown -year -old jewelry consumption has fully verified this. Because the current market space for jewelry consumption is relatively large, on the one hand, it has promoted the continuous expansion of enterprises in the industry, especially in the marketing field to "dig canal and cloth nets" to seize market opportunities; on the other hand, it will attract many new entrants to participate in " Nuggets. Some long -term exported jewelry operators began to change their minds and move to the mainland market. Second, the situation of jewelry -level consumption is gradually being formed. Different consumers have different needs, and this demand is increasingly developing. Therefore, different types of jewelry can find their own market space. From the survey situation, the situation of gold, platinum, and diamonds has been being broken for many years. Consumers have become more and more widely selected for different material jewelry, and their choices of styles are more picky. The ability to continue to develop new products has become a sign of the core competitiveness of the enterprise, and it has also become an important factor in industry shuffling. Mainland China has now become the world's second largest jewelry manufacturing base, and will jump into the largest manufacturing base within 5 to 10 years. In 10 to 15 years, it will become the world's largest jewelry consumer market. It is estimated that by 2010, 60 to 70 jewelry companies in my country's jewelry industry will become Chinese prestigious product companies. The total annual sales of jewelry will exceed 200 billion yuan, and exports will exceed 7 billion US dollars. It is expected to become one of the global jewelry processing and consumer centers. It will also become one of the global jewelry trading centers. By 2020, the total annual sales of my country's jewelry industry is expected to reach 300 billion yuan, and exports will exceed $ 12 billion. By then, my country will become one of the world's most competitive jewelry manufacturing and trading centers, and it will also become the world's largest jewelry consumer market.
The research consulting report was written by the company. On the basis of a large number of thorough market research, it is mainly based on the National Bureau of Statistics, the Ministry of Commerce, the State Customs General Administration, the China Gold Association, the China Jewelry and Jewelry Industry Association, and the National Commercial Commercial Information Center, Shanghai Gold Exchange, World Gold Association, International Platinum Association, Hong Kong Trade Development Bureau, China Business Intelligence Network, National and overseas related newspapers and magazines, as well as relevant statistical units and industry associations in various provinces and cities The first -hand information obtained by data and field surveys, the development status, demand status, marketing status, consumption changes, the strategic choices of jewelry companies, and the development trend of the jewelry market development trend of the jewelry industry in China have analyzed and predict the development trend of jewelry and jewelry. The development of the domestic jewelry industry and key markets, the management and management of well -known domestic and foreign brand enterprises, the course of reform, and the opportunities and challenges of international jewelry brands on the impact of my country's jewelry industry. This report is the supply of raw materials supply, production and processing and market operations or units and plans to invest in the jewelry industry in the jewelry industry, and accurately understand the current development of the jewelry and jewelry market at home and abroad, and grasp the current status and trend of the jewelry industry. One of the important decisions of formulating market strategies has important reference value.

1 thought on “The impact of Chinese style on jewelry marketing”

Pam
September 13, 2022 at 9:19 am

2008 is the world's attention in China. The "Chinese style" is all the rage in the domestic jewelry industry. "Chinese elements" have become the darling of domestic jewelry designers. Today, "Chinese style" is also popular on the stage of foreign jewelry design. The world's top jewelry brands have launched jewelry containing "Chinese elements" to express their blessings and respect to China. The world's top brands frequently show China to China also foreshadow these brands' determination to enter the Chinese market. Taking Cartier as an example, Cartier has begun to enter China in the 1990s. At present, it has established 16 boutique stores in 12 major cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou in China. Special distribution counters were established among 25 large and medium -sized cities including Nanjing, Wuhan and Xi'an. And China's strong luxury consumption potential is the main reason for attracting these top brand brands to enter the Chinese market. Domestic jewelry companies are facing a new round of competitive pressure from foreign jewelry brands.
January to April 2008, China ’s cumulative production of 84.039 tons of gold, compared with the same period in 2007, the gold output increased by 6.285 tons, an increase of 8.08%year -on -year. Among them, China produced 23.395 tons in April. China Gold Industry "Eleventh Five-Year Plan" (2006-2010) development special plan. During the "Eleventh Five-Year Plan" period, China will produce a total of 1,300 tons of gold, and the new gold basic reserves will be 3000-3500 tons. In the spring of 2008, valuable metal jewelry became the center of the trend. Platinum, K-Gold, and 24K gold jewelry defeated other popular accessories, and lived in the fashion consumer manual of urban women in the first quarter.
The foresee that the Chinese jewelry industry will be a situation of disputes in the future in the future. First, the potential of Chinese jewelry consumer market is huge. This is not only based on China's huge consumer population, but also a high growth rate of GDP every year in China. In fact, China ’s grown -year -old jewelry consumption has fully verified this. Because the current market space for jewelry consumption is relatively large, on the one hand, it has promoted the continuous expansion of enterprises in the industry, especially in the marketing field to "dig canal and cloth nets" to seize market opportunities; on the other hand, it will attract many new entrants to participate in " Nuggets. Some long -term exported jewelry operators began to change their minds and move to the mainland market. Second, the situation of jewelry -level consumption is gradually being formed. Different consumers have different needs, and this demand is increasingly developing. Therefore, different types of jewelry can find their own market space. From the survey situation, the situation of gold, platinum, and diamonds has been being broken for many years. Consumers have become more and more widely selected for different material jewelry, and their choices of styles are more picky. The ability to continue to develop new products has become a sign of the core competitiveness of the enterprise, and it has also become an important factor in industry shuffling. Mainland China has now become the world's second largest jewelry manufacturing base, and will jump into the largest manufacturing base within 5 to 10 years. In 10 to 15 years, it will become the world's largest jewelry consumer market. It is estimated that by 2010, 60 to 70 jewelry companies in my country's jewelry industry will become Chinese prestigious product companies. The total annual sales of jewelry will exceed 200 billion yuan, and exports will exceed 7 billion US dollars. It is expected to become one of the global jewelry processing and consumer centers. It will also become one of the global jewelry trading centers. By 2020, the total annual sales of my country's jewelry industry is expected to reach 300 billion yuan, and exports will exceed $ 12 billion. By then, my country will become one of the world's most competitive jewelry manufacturing and trading centers, and it will also become the world's largest jewelry consumer market.
The research consulting report was written by the company. On the basis of a large number of thorough market research, it is mainly based on the National Bureau of Statistics, the Ministry of Commerce, the State Customs General Administration, the China Gold Association, the China Jewelry and Jewelry Industry Association, and the National Commercial Commercial Information Center, Shanghai Gold Exchange, World Gold Association, International Platinum Association, Hong Kong Trade Development Bureau, China Business Intelligence Network, National and overseas related newspapers and magazines, as well as relevant statistical units and industry associations in various provinces and cities The first -hand information obtained by data and field surveys, the development status, demand status, marketing status, consumption changes, the strategic choices of jewelry companies, and the development trend of the jewelry market development trend of the jewelry industry in China have analyzed and predict the development trend of jewelry and jewelry. The development of the domestic jewelry industry and key markets, the management and management of well -known domestic and foreign brand enterprises, the course of reform, and the opportunities and challenges of international jewelry brands on the impact of my country's jewelry industry. This report is the supply of raw materials supply, production and processing and market operations or units and plans to invest in the jewelry industry in the jewelry industry, and accurately understand the current development of the jewelry and jewelry market at home and abroad, and grasp the current status and trend of the jewelry industry. One of the important decisions of formulating market strategies has important reference value.

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