3 thoughts on “Gold jewelry, why are there so much difference in the brand?”

  1. Simply put, the price of gold jewelry will include at least two parts: part is the value of gold itself. The other part is the cutting processing process and added value.
    (1) The value of gold itself. Gold is precious metal, which is valuable and is hard currency. So gold itself is worth it. But this price is relatively stable. For gold jewelry (foot gold) with higher purity, many major jewelery prices are calculated at the "gold price" "manual fee". Of course, there are also some "one -price" gold jewelry. For example, Zhou Dafu's blessing baby, some pendant pendants, etc. The pricing of these smaller gold jewelry is often higher than the price of gold, which can be understood that the more sophisticated things, the higher the processing difficulty.
    (2) Cutting processing process and added value. The price differences of gold jewelry are mainly due to added value. These added values ​​include style design, processing process, brand value, and so on. And the less gold, the higher the price, the higher the price. Consumers are paying for design and brand.
    In Bulgari as an example, an ordinary 18K rose gold ring, the official website is priced at 15,000 . If you use the recent gold price of 358, you can already buy 43G pure gold. For example, the Cartier's classic small vegetarian circle is only 18K or PT950. In fact, the purity is really not high, but it will be sold for seven or eight thousand.
    In this time, it is not selling quality, but selling design, selling brands, selling culture, and selling vanity. When the added value occupies the product of the product, where can I still need the authentic enough gold material? It is enough to have stories and concepts, as well as the public.
    of course, there is another reason that the gold is very soft and easy to bump. 18K gold or 24K gold can meet more diversified design needs and wearing needs. No reason ha!
    The last picture is my confrontation, more niche German brand, but the craftsmanship is really exquisite! I like it for the first time. I am afraid it is really difficult to pricing. Fortunately, in similar brands, the pricing is quite fair.
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  2. It is mainly a brand premium, and the purity of gold is fixed. The craftsmanship and style can also be judged through the naked eye. The differences in these two points are not very large. The differences between brands and non -brand are mainly brand value and after -sales service. Yi Duo Jewelry Answer

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