2 thoughts on “The development history and future trends of Foshan Shower House?”
Beulah
As one of the five major sanitary ware, the shower room is a bathroom product that enters the market late, but in the nearly 20 years of development, the shower room is like a dark horse in the bathroom industry. Important position. With the development of the shower room industry, the Chinese shower real estate area shows the pattern of "three mountains" -namely Zhongshan and Foshan in Guangdong, and Xiaoshan in Zhejiang. For a long time, these three places have their own lengths in the shower housing industry, exerting their respective regional characteristics, and have uniqueness that are unable to replace.
Among them, Foshan Shower has had a certain influence in the industry in the early 1990s. With the gradual understanding and acceptance of Chinese families in the shower room, market demand has continued to increase. For a long time, Foshan, Zhongshan, and Xiaoshan have moved together with mutual competition, promoting, and mutual excitement. On August 23, after more than a year of site selection consultation and preparation, the Foshan Sanitary Ware and Sanitary Ware Industry Association Shower Special Conference established a shower room production base to carry out intensive production ideas. On the same day, more than a dozen Foshan shower room companies signed relevant cooperation agreements with Datang Industrial Park, Sanshui District, Foshan. This also means that Foshan has taken a substantial step in the "Sanshan Dingli" pattern.
"Three Generations" of Foshan Shower Room
Profeed: Rise in the trend of the times
The shower room originated in Europe. The 1990s was introduced to China, matured in the early 21st century, and has been widely accepted by people. It is understood that the earliest companies in China to specialize in the production of shower rooms are Jiafeng Sanitary Ware. The overall industry's explosive growth was after 2005. According to incomplete statistics, it does not include a large number of small workshops. At present, there are more than 2,000 shower room companies in China. In terms of materials, the original shower room framework was made of aluminum alloy material and film. To now, film has basically withdrawn from the market. Most of the shower room products sold in the market are made of all -steel glass. In addition to all tempered glass, self -cleaning glass and tempered film glass are also used, and the material is more technological and high -grade in material.
The objective analysis, the threshold of the shower room industry is low, and the requirements for manpower, material resources, and mechanization are relatively low. Workshop, this has led many companies to enter the shower room industry. For Foshan, these small workshops do not pay attention to quality when choosing raw materials. They use cheap and unqualified raw materials to make vicious low -cost competition in sales through low -cost production. Essence
The history of the shower room in Foshan, the earliest shower room was the ideal bathroom (also said that it was maple leaves, some said that it was Seville, but there was no historical data clearly. The ideal bathroom is also the world's largest shower room manufacturer and the most tax taxes in Foshan. To this day, in addition to the ideal of Foshan's well -known shower room companies, there are also Misi, Bate, Dengyu, Langshi, Gona, Greenston and so on. Although Foshan's shower real estate area started earlier than the "Sanshan Dingli" Zhongshan earlier, at first many companies did not pay attention to quality, do not pay attention to brands, positioned low -end, and difficult to follow up. As the competition pressure continued to increase, the cost continued to rise continuously A large number of enterprises closed or switched. In fact, the number of existing shower room companies is less than half of the original.
Foshan is known as the "ceramic capital". In recent years, many shower room companies have sprung up like mushrooms and gradually form a large production area. With the driving of ceramics, Foshan allows shower rooms to have a part of the market. The reason is that there is a ceramic support behind it, with a large passenger flow, and it has an advantage in sales. In recent years, as a large number of bathroom companies in Foshan have begun to make overall bathrooms, the shower room project is brought to its own industry to increase the competition in the shower room industry. The company was eliminated.
It this life: Use advantages to expand the influence
. According to incomplete statistics, there are currently more than 1,000 enterprises in Foshan Shower Hall production area, and there are more than 300 companies that are officially registered and listed. The production capacity occupies half of the total number of Chinese shower rooms. After nearly 20 years of development in Foshan, the shower room industry has now become its own system and has its own development characteristics and development model. From 2004 to 2008, the average of 50 or sixty shower room companies sprung up every year. In this period of gold, many companies in other sanitary industry have changed their careers to make shower rooms.
For the Foshan shower house industry, the development of the shower room in Foshan's production area also gathers the time, geographical interests and people of industry development. Compared to the shower house industry in other production areas such as Zhongshan and Xiaoshan, Foshan Shower has its unique advantages. Foshan's advantages are first manifested in geographical advantages, which makes logistics, supporting facilities and talents have obvious advantages than Zhongshan. With the rapid development of recent years, Foshan Shower Room has gradually drove over the Zhongshan Shower Room. In recent years, the output of Foshan shower house occupies half of the country. Compared with the Zhongshan production area, it is mainly based on the domestic market -based sales channels. Foshan sales channels are more aspects, which is another advantage for Foshan.
It because Foshan is located in the intersection of East and Southeast Asia, which is active in the Asia -Pacific economic development, it is connected to Guangzhou's geographical, historic inheritance, and culture. In the central part of the Pearl River Delta Economic Zone, the "Guangfo Metropolis District" economic belt was established with Guangzhou. This unique geographical advantage enables Foshan to fully accept the radiation and drive of Guangzhou, and share resources such as infrastructure, transportation network, financial capital, talent education, scientific and technological information and market services with Guangzhou.
is adjacent to Hong Kong and Macau in Foshan. It is about two hours with Hong Kong and Macau's drives, enabling Foshan to make full use of the market advantages of Hong Kong and Macao and the status of international metropolises to participate in the world economy extensively. The geographical advantage of this economic radiation is not comparable to that of Zhongshan and Xiaoshan. It is understood that Foshan's water and land transportation is convenient, and a modern transportation network with high circuit, railway, aviation and river transportation has been formed.
It is because of the developed transportation network and superior geographical location of Foshan, Foshan's logistics industry is very developed. The logistics and distribution system of shower room products has gathered the conditions of the location. Because of the complete logistics distribution system, shower room products can directly reach counties and cities across the country. The powerful logistics system makes other shower real estate areas.
In recent years, Foshan Showering House Enterprises have participated in the Shanghai Kitchen and Bathroom Fair and held a seminar on the Shanghai Kitchen and Bathroom Exhibition Experience Exchange Seminar to analyze the new products, new concepts, and new display styles of the shower room industry. Discuss, and compare the style of the exhibition style of Foshan and other areas of shower room exhibitors, and the promotion of new products and image display, and summarize and analyze the main advantages and differences between Foshan shower room and other production areas. Together, the development and progress of the shower housing industry.
In future: Go further in the self -discern
For the future development of Foshan Shower Room, President Zheng of Foshan Jiamei Bathroom Co., Ltd. said: Bai Xiaoxia, the marketing director of Yujie, once said that Foshan Shower Room has always been relatively biased towards "low -key doing things, not to propagate". In the era of this brand competition, Foshan Shower Industry wants to develop in the long run. Intensify. In particular, companies participating in more exhibitions and strengthened brand propaganda; Zhu Yunfeng, chairman of Gohan Gallon Sanitary Ware, believes that Foshan Shower House Enterprises must be clear in positioning, adhere to their own brand -oriented roads, and do product research and development and marketing. In this way, we can go on. Secondly, many companies in Foshan lack R
Recently, with the construction of the city of Foshan shower room (shower room decoration renderings), Foshan's voices as an important Taowei production area undertake the upgrade of the shower house industry is becoming stronger and stronger. As we all know, the domestic shower house production area has always been summarized as the industrial pattern of "Sanshan, One Lake (Foshan, Zhongshan, Xiaoshan, Pinghu)". Among them, the products of Xiaoshan and Pinghu production areas in the Yangtze River Delta are biased towards the middle and low end, mainly taking the large wholesale route; Zhongshan production area has the characteristics of many brands and small enterprises. Foshan, as a well -known nationwide building, kitchen and bathroom area, is a big brand, and its supporting construction is mature. It is unique to undertake the transfer of the shower housing industry. On the other hand, many water -warm bathroom companies in Foshan are also thinking Integrate the product line and open up the new market blue ocean. my country's shower room industry started late and immature development, especially many companies have previously invested considerable managers into exports. Today, as the domestic market has gradually dug, the requirements for refining the market are becoming more and more urgent, and the Foshan production area also needs to introduce shower rooms to improve its own development. Almost at the same time, the Foshan Shower Association also established accordingly, making the shower room industry develop more rationally in the Foshan production area. However, because the shower room itself is completely different from the industry manufactured by the toilet (toilet decoration effect) and hardware (hardware decoration renderings), regardless of production and development or channel construction, there are extremely unique operation methods. Only by fully considering the characteristics of its industry can further resource integration appear. In late birth, the potential for functional development is large Shower room, that is, a separate shower compartment. Modern (modern decoration renderings) People have higher and higher requirements for quality home life. Many families hope to have a separate rainy rain space. Therefore, the shower room has faced strict space limitations since its birth -that is, make full use of it to make full use of it. Bathing space, put the shower room and sanitary ware in one room. As a person in the industry said, at the beginning of the first shower room, people did not expect to build such a "glass house" in the bathing space. Different from other water -warm bathroom products, the birth time of the shower room is particularly late. It is not so much that it has evolved from the inherent products, but it is better to say that it has not been discovered before. It is precisely because of this very subtle demand that the "glass house" has grown into the shower house industry today. Therefore, since the birth of the shower room, it has shown a very strong humanistic care, such as the selection of materials in the shower room, and the development of different functions based on different functions, all of which are surrounded by the most basic humanistic care. Shower room products are just the most basic framework and have relatively large open potential, such as steam shower rooms that integrate steam functions, and new shower rooms with other functions. Whether it is glass color, materials, or simple sliding doors, it can lead to the emergence of refreshing new products. The non -calibration production, inconvenient product circulation The biggest difference between shower room and other water heating bathroom products is that it cannot standardize operations on the assembly line. Because the toilet area of each consumer's home is different, the natural specifications of shower rooms need to be different. The production of a shower room needs to collect different specifications of customers, feedback to the manufacturer by the end market, and then the manufacturer is made by it. The cost and time generated in the middle are very obvious. The non -standardized production of shower rooms has caused its high market status status. Many domestic manufacturers have therefore focused their attention to foreign markets at the beginning of their establishment. Now that the purchasing power of the domestic market has gradually increased, foreign economic downturn and anti -dumping have suppressed product exports. Essence It is understood that many domestic strength water warm bathroom companies are not unintentional to the shower housing industry, but because the industry has not been able to quantify production through assembly lines for a long time. Nowadays, with the close cooperation between the production range, these companies are expected to grow up and make up for each other to achieve a win -win situation in dual development. On the other hand, the old situation in the shower room industry also makes companies pay more attention to the excellence of product development. The user experience of the sliding door, the transparency of glass materials, and the resistance to the beam of alloy materials have become aspects that the enterprise needs to improve. If customized products will be an inevitable trend in the development of the industry, the efforts of the shower housing industry today will inevitably laid a solid foundation for future development. The enterprise size is small, and the channel construction "has more than enough power" Thentes of the important shower room in Zhongshan as an example. This place has gathered more than 150 shower room companies, but the more famous one is nothing more than Yeli Sanitary Ware, Weisha Water Warm Sweet Water, Jinshali and other brands, most companies are small in scale. In the traditional manufacturing industry of channels, small -scale enterprises will undoubtedly have no effort in channel construction, which will further affect the development and growth of the enterprise itself. This companies are in the process of terminal construction. On the one hand, it is impossible to establish a brand specialty store as large as some strong water warm bathroom brands. On the other hand, the terminal construction of the shower room is strict with the requirements of after -sales service team. Make a lot of challenges for shower room companies to build stores in terminals. The on this, shower room companies choose to establish a "monopoly area" in the terminal to save unnecessary costs. On the other hand, carefully select dealers, and to train their after -sales team to lay the foundation "Plant one by one." This intensive development model makes the development of the entire industry of shower rooms more rational.
As one of the five major sanitary ware, the shower room is a bathroom product that enters the market late, but in the nearly 20 years of development, the shower room is like a dark horse in the bathroom industry. Important position. With the development of the shower room industry, the Chinese shower real estate area shows the pattern of "three mountains" -namely Zhongshan and Foshan in Guangdong, and Xiaoshan in Zhejiang. For a long time, these three places have their own lengths in the shower housing industry, exerting their respective regional characteristics, and have uniqueness that are unable to replace.
Among them, Foshan Shower has had a certain influence in the industry in the early 1990s. With the gradual understanding and acceptance of Chinese families in the shower room, market demand has continued to increase. For a long time, Foshan, Zhongshan, and Xiaoshan have moved together with mutual competition, promoting, and mutual excitement. On August 23, after more than a year of site selection consultation and preparation, the Foshan Sanitary Ware and Sanitary Ware Industry Association Shower Special Conference established a shower room production base to carry out intensive production ideas. On the same day, more than a dozen Foshan shower room companies signed relevant cooperation agreements with Datang Industrial Park, Sanshui District, Foshan. This also means that Foshan has taken a substantial step in the "Sanshan Dingli" pattern.
"Three Generations" of Foshan Shower Room
Profeed: Rise in the trend of the times
The shower room originated in Europe. The 1990s was introduced to China, matured in the early 21st century, and has been widely accepted by people. It is understood that the earliest companies in China to specialize in the production of shower rooms are Jiafeng Sanitary Ware. The overall industry's explosive growth was after 2005. According to incomplete statistics, it does not include a large number of small workshops. At present, there are more than 2,000 shower room companies in China. In terms of materials, the original shower room framework was made of aluminum alloy material and film. To now, film has basically withdrawn from the market. Most of the shower room products sold in the market are made of all -steel glass. In addition to all tempered glass, self -cleaning glass and tempered film glass are also used, and the material is more technological and high -grade in material.
The objective analysis, the threshold of the shower room industry is low, and the requirements for manpower, material resources, and mechanization are relatively low. Workshop, this has led many companies to enter the shower room industry. For Foshan, these small workshops do not pay attention to quality when choosing raw materials. They use cheap and unqualified raw materials to make vicious low -cost competition in sales through low -cost production. Essence
The history of the shower room in Foshan, the earliest shower room was the ideal bathroom (also said that it was maple leaves, some said that it was Seville, but there was no historical data clearly. The ideal bathroom is also the world's largest shower room manufacturer and the most tax taxes in Foshan. To this day, in addition to the ideal of Foshan's well -known shower room companies, there are also Misi, Bate, Dengyu, Langshi, Gona, Greenston and so on. Although Foshan's shower real estate area started earlier than the "Sanshan Dingli" Zhongshan earlier, at first many companies did not pay attention to quality, do not pay attention to brands, positioned low -end, and difficult to follow up. As the competition pressure continued to increase, the cost continued to rise continuously A large number of enterprises closed or switched. In fact, the number of existing shower room companies is less than half of the original.
Foshan is known as the "ceramic capital". In recent years, many shower room companies have sprung up like mushrooms and gradually form a large production area. With the driving of ceramics, Foshan allows shower rooms to have a part of the market. The reason is that there is a ceramic support behind it, with a large passenger flow, and it has an advantage in sales. In recent years, as a large number of bathroom companies in Foshan have begun to make overall bathrooms, the shower room project is brought to its own industry to increase the competition in the shower room industry. The company was eliminated.
It this life: Use advantages to expand the influence
. According to incomplete statistics, there are currently more than 1,000 enterprises in Foshan Shower Hall production area, and there are more than 300 companies that are officially registered and listed. The production capacity occupies half of the total number of Chinese shower rooms. After nearly 20 years of development in Foshan, the shower room industry has now become its own system and has its own development characteristics and development model. From 2004 to 2008, the average of 50 or sixty shower room companies sprung up every year. In this period of gold, many companies in other sanitary industry have changed their careers to make shower rooms.
For the Foshan shower house industry, the development of the shower room in Foshan's production area also gathers the time, geographical interests and people of industry development. Compared to the shower house industry in other production areas such as Zhongshan and Xiaoshan, Foshan Shower has its unique advantages. Foshan's advantages are first manifested in geographical advantages, which makes logistics, supporting facilities and talents have obvious advantages than Zhongshan. With the rapid development of recent years, Foshan Shower Room has gradually drove over the Zhongshan Shower Room. In recent years, the output of Foshan shower house occupies half of the country. Compared with the Zhongshan production area, it is mainly based on the domestic market -based sales channels. Foshan sales channels are more aspects, which is another advantage for Foshan.
It because Foshan is located in the intersection of East and Southeast Asia, which is active in the Asia -Pacific economic development, it is connected to Guangzhou's geographical, historic inheritance, and culture. In the central part of the Pearl River Delta Economic Zone, the "Guangfo Metropolis District" economic belt was established with Guangzhou. This unique geographical advantage enables Foshan to fully accept the radiation and drive of Guangzhou, and share resources such as infrastructure, transportation network, financial capital, talent education, scientific and technological information and market services with Guangzhou.
is adjacent to Hong Kong and Macau in Foshan. It is about two hours with Hong Kong and Macau's drives, enabling Foshan to make full use of the market advantages of Hong Kong and Macao and the status of international metropolises to participate in the world economy extensively. The geographical advantage of this economic radiation is not comparable to that of Zhongshan and Xiaoshan. It is understood that Foshan's water and land transportation is convenient, and a modern transportation network with high circuit, railway, aviation and river transportation has been formed.
It is because of the developed transportation network and superior geographical location of Foshan, Foshan's logistics industry is very developed. The logistics and distribution system of shower room products has gathered the conditions of the location. Because of the complete logistics distribution system, shower room products can directly reach counties and cities across the country. The powerful logistics system makes other shower real estate areas.
In recent years, Foshan Showering House Enterprises have participated in the Shanghai Kitchen and Bathroom Fair and held a seminar on the Shanghai Kitchen and Bathroom Exhibition Experience Exchange Seminar to analyze the new products, new concepts, and new display styles of the shower room industry. Discuss, and compare the style of the exhibition style of Foshan and other areas of shower room exhibitors, and the promotion of new products and image display, and summarize and analyze the main advantages and differences between Foshan shower room and other production areas. Together, the development and progress of the shower housing industry.
In future: Go further in the self -discern
For the future development of Foshan Shower Room, President Zheng of Foshan Jiamei Bathroom Co., Ltd. said: Bai Xiaoxia, the marketing director of Yujie, once said that Foshan Shower Room has always been relatively biased towards "low -key doing things, not to propagate". In the era of this brand competition, Foshan Shower Industry wants to develop in the long run. Intensify. In particular, companies participating in more exhibitions and strengthened brand propaganda; Zhu Yunfeng, chairman of Gohan Gallon Sanitary Ware, believes that Foshan Shower House Enterprises must be clear in positioning, adhere to their own brand -oriented roads, and do product research and development and marketing. In this way, we can go on. Secondly, many companies in Foshan lack R
Recently, with the construction of the city of Foshan shower room (shower room decoration renderings), Foshan's voices as an important Taowei production area undertake the upgrade of the shower house industry is becoming stronger and stronger. As we all know, the domestic shower house production area has always been summarized as the industrial pattern of "Sanshan, One Lake (Foshan, Zhongshan, Xiaoshan, Pinghu)". Among them, the products of Xiaoshan and Pinghu production areas in the Yangtze River Delta are biased towards the middle and low end, mainly taking the large wholesale route; Zhongshan production area has the characteristics of many brands and small enterprises. Foshan, as a well -known nationwide building, kitchen and bathroom area, is a big brand, and its supporting construction is mature. It is unique to undertake the transfer of the shower housing industry. On the other hand, many water -warm bathroom companies in Foshan are also thinking Integrate the product line and open up the new market blue ocean. my country's shower room industry started late and immature development, especially many companies have previously invested considerable managers into exports. Today, as the domestic market has gradually dug, the requirements for refining the market are becoming more and more urgent, and the Foshan production area also needs to introduce shower rooms to improve its own development.
Almost at the same time, the Foshan Shower Association also established accordingly, making the shower room industry develop more rationally in the Foshan production area. However, because the shower room itself is completely different from the industry manufactured by the toilet (toilet decoration effect) and hardware (hardware decoration renderings), regardless of production and development or channel construction, there are extremely unique operation methods. Only by fully considering the characteristics of its industry can further resource integration appear.
In late birth, the potential for functional development is large
Shower room, that is, a separate shower compartment. Modern (modern decoration renderings) People have higher and higher requirements for quality home life. Many families hope to have a separate rainy rain space. Therefore, the shower room has faced strict space limitations since its birth -that is, make full use of it to make full use of it. Bathing space, put the shower room and sanitary ware in one room. As a person in the industry said, at the beginning of the first shower room, people did not expect to build such a "glass house" in the bathing space.
Different from other water -warm bathroom products, the birth time of the shower room is particularly late. It is not so much that it has evolved from the inherent products, but it is better to say that it has not been discovered before. It is precisely because of this very subtle demand that the "glass house" has grown into the shower house industry today. Therefore, since the birth of the shower room, it has shown a very strong humanistic care, such as the selection of materials in the shower room, and the development of different functions based on different functions, all of which are surrounded by the most basic humanistic care. Shower room products are just the most basic framework and have relatively large open potential, such as steam shower rooms that integrate steam functions, and new shower rooms with other functions. Whether it is glass color, materials, or simple sliding doors, it can lead to the emergence of refreshing new products.
The non -calibration production, inconvenient product circulation
The biggest difference between shower room and other water heating bathroom products is that it cannot standardize operations on the assembly line. Because the toilet area of each consumer's home is different, the natural specifications of shower rooms need to be different. The production of a shower room needs to collect different specifications of customers, feedback to the manufacturer by the end market, and then the manufacturer is made by it. The cost and time generated in the middle are very obvious.
The non -standardized production of shower rooms has caused its high market status status. Many domestic manufacturers have therefore focused their attention to foreign markets at the beginning of their establishment. Now that the purchasing power of the domestic market has gradually increased, foreign economic downturn and anti -dumping have suppressed product exports. Essence It is understood that many domestic strength water warm bathroom companies are not unintentional to the shower housing industry, but because the industry has not been able to quantify production through assembly lines for a long time. Nowadays, with the close cooperation between the production range, these companies are expected to grow up and make up for each other to achieve a win -win situation in dual development.
On the other hand, the old situation in the shower room industry also makes companies pay more attention to the excellence of product development. The user experience of the sliding door, the transparency of glass materials, and the resistance to the beam of alloy materials have become aspects that the enterprise needs to improve. If customized products will be an inevitable trend in the development of the industry, the efforts of the shower housing industry today will inevitably laid a solid foundation for future development.
The enterprise size is small, and the channel construction "has more than enough power"
Thentes of the important shower room in Zhongshan as an example. This place has gathered more than 150 shower room companies, but the more famous one is nothing more than Yeli Sanitary Ware, Weisha Water Warm Sweet Water, Jinshali and other brands, most companies are small in scale. In the traditional manufacturing industry of channels, small -scale enterprises will undoubtedly have no effort in channel construction, which will further affect the development and growth of the enterprise itself.
This companies are in the process of terminal construction. On the one hand, it is impossible to establish a brand specialty store as large as some strong water warm bathroom brands. On the other hand, the terminal construction of the shower room is strict with the requirements of after -sales service team. Make a lot of challenges for shower room companies to build stores in terminals.
The on this, shower room companies choose to establish a "monopoly area" in the terminal to save unnecessary costs. On the other hand, carefully select dealers, and to train their after -sales team to lay the foundation "Plant one by one." This intensive development model makes the development of the entire industry of shower rooms more rational.