1 thought on “Milk Tea Valentine's Day event theme planning plan”
Dianne
In order to ensure the orderly and effective development of the activity, the activity plan is usually required in advance. The activity plan can clarify a general direction for an event. What are the issues need to pay attention to when formulating the activity plan? The following is the theme planning plan of the milk tea Valentine's Day event. For reference only, let's take a look. The theme planning plan of milk tea Valentine's Day event 1 combined with the festival characteristics appropriately decorative store on Valentine's Day, stores can add some romantic elements appropriately, put a bouquet of roses on the cash register, hang some pink love balloons on the wall, find a one The cute doll distributed roses, so customers can also feel the design of the store, and the favorability of the store will also increase. . Tell your friends loudly about your moving story Find the WeChat public account of the store, and share the customer of the moment of love in our shop in the circle of friends, and you can get a cup of explosive drinks in our store for free. It this is one of the usual marketing methods for many brand Valentine's Day. Although the creativity is not high and the new meaning is not enough, the advantage is that the operation is convenient and the customer's participation is also good. The customer shared the store in the circle of friends and took the initiative to help the store to promote. . Use couples to take pictures The shop can set up creative punching points at the door to let customers hold drinks, ask professional photographers to take pictures, and vote on the public account to choose the most loving couple to get 520 The prizes, or gifts from our shop. The on the day of 520, at a lower cost, it provided couple customers with intimate value -added services. It the store can be designed with a simple and warm 520 confession wall on the day. The confession wall is properly integrated into the product and brand information. Customers also have the effect of spreading the brand image of the store when sharing the photos. . The launch of beverages that fit festival characteristics In order to help them express this love to the other party, the manager of the milk tea shop can take care of the wiring and manufacturing opportunities. For example: send blessings and gratitude cards in the name of the store; the drink cup combines the festival characteristics to make some decoration; adjust the name of the drink of one cup of two cups of stores ... combined with Valentine's Day specialty, launch special products to help help help Customers express their love smoothly. This is also one of the more common marketing methods for store festivals. Catering people cleverly seize these emotional pain points and build valuable emotional marketing. It can not only increase the profitability of the store on the day, but also increase customer satisfaction and leave good customers for good customers. Impression, increase the return guest. Of course, this method is more suitable for shops with not many single -stores or stores. . Interesting small activity 1. Internet celebrity live broadcast invites local or well -known online celebrities to live broadcast in the store, or organize net red offline fans to meet, for lovers The festival is creating momentum. 2. Consumption encounters "7", gift roses Consumption settlement, each single amount encounters "7", that is, send a rose flower (the quantity is limited first first first). 3. The third person is free of single Most of the merchants of Valentine's Day will focus on the couple, but ignore the single group. At this time, it will go on the other hand and launch a third -person third -party free activity, which will inevitably form a new communication potential energy and influence. Deks once launched a three -person package on Valentine's Day, and the effect was very good. 4. The love letter connected the dragon The first person to buy milk tea on the day of the day. It can be displayed in its own XX to attract traffic. The theme planning of milk tea Valentine's Day event 2 1. Activity purpose 1. Grasp 214 Valentine's Day promotion milk tea shop planning business opportunities to make customers feel fresh and stimulate their desire to consume; Increase the traffic of milk tea shops and absorb new customers; 3. Create the credibility of milk tea shops to enhance customer loyalty; . Activity time 20xx year X Month X Day (Ten advances ahead God) —— 20xx year x month x day (end of 2.14: 24:00) 3. Activity theme I love you, Silk Heart . Activity objects for targeting Female customers aged 20 to 30. 5. Event content "I love you, Silk Heart" special event buyers reality show, share beautiful win gifts! 1 Share is a prize: xx. (Everyone has award) 2 Lucky Call (1 month) 3 Loyalty Customer Award (1 year at the end of the year) . Propaganda of the event 1. Key time for publicity : X Sky before the event; XX after XX; 2. Propaganda means: The target object is determined, and then transmitted with appropriate channels, such as xxxx and so on. Seven. Work before the promotion 1. Source problems: determine the promotional goods and prepare sufficient goods. Different products should be adopted for different promotion methods. Furthermore, it is necessary to choose discounted items for example, such as large products as promotions. During the promotion period, the sales of goods will be faster than usual, so sufficient stocking is guarantee. 2. Do a good job of after -sales service: The rise in orders, which brings a lot of problems in the after -sales service, fully communicate and coordinate with customers, and keep every satisfaction of each customer 3 3 The confirmation of the customer: Find a targeted promotion plan for consumer groups. The theme planning plan of milk tea Valentine's Day event 3 Activity Background The most romantic days of the year, the unlimited tenderness and honey on this day, the sincere desire and expectation waited for the answer, the sincere desire and expectation, waiting for the answer, The collision of the heart and the heart hit the spark of eternal love. In such a romantic day, we send sincere blessings with actual actions. I hope that there are lovers in the world to become dependents, old and old, full of happiness. The legend of meteor In the broad and infinite universe, there is a small and small planet. In the evening in the evening, a beautiful star is met. With a flowing colorful light, "she is so beautiful," he sighed, was moved by her beauty, and waited for something to do for her, but after waiting for a year, two years -ten years, twenty years-- twenty years- It wasn't until 10,000 years later that she ran past again. He decided to burn one percent of his body to illuminate her and let more stars witness her beauty, so there was a way in the sky in the sky. Beautiful light arcs pass. . After all, he was too young, the light was too weak, and before he had time to approach, he had fallen. I did not know where to go. He was disappointed. After spending another thousands of years, he thought that if she appeared again, he would burn all herself, tell her that she was the most beautiful star he had ever seen, told him to admire her, and fell in love with her at first sight. But she didn't come again. One million years later, he was aging. Maybe he would always miss this beauty. When he was desperate, her beauty came again. The beautiful light formed the first real meteor in the universe. This time he was lucky. Not only did he see her, but a small piece left in her arms. It is the most beautiful star he has ever seen, admiring her, love at first sight, and everything for her. She was shocked and decided to find one percent of his fall. Maybe only one thousandths were left, one tenth of 10 million, but in any case, she decided to travel permanently in the sky. Go lightly through all the planets, find one percent of her, one thousandths -one -hundred -hundred -one -one -hundred -one -one -hundred -one -one -one -one -one -one -one -one -in -one love of love. later many stars burned a part of themselves to mourn their romance and formed a meteor shower. Perhaps it should be said that the stars are on Valentine's Day. Whenever there is a meteor, in fact, it is the stars to pay for love. . Activity theme "Heart Star Wish" borrows romantic stars, allows sincere wishes, and continues the previous life with him. . The purpose of activity 1. The final purpose: increase product sales; . Direct purpose: to increase the brand awareness and reputation by activity; . Activity time January 23 —— February 20 . The location of the event XX jewelry North China selling points 5. The organizer XX jewelry Co., Ltd. n6. Details of the activity three parts of 1. Dedicated to lover who can spend lover of Valentine's Day; 2. Dedicated lover who cannot meet Valentine's Day; 3 3 Dedicated to single nobles. The as follows 1. Dedicated to the lover who can spend on Valentine's Day , Share the language deep in the soul with him (her), hold hands with him (her) in this life, and continue the fate of the previous life. rn 倾情推荐：“心语”rn 2、献给不能共度情人节的情人们rn 有你也有他（她），不变的真情，永恒的期待，只因为爱In our hearts. Give him, give you a common blessing, it will be realized, because it is the incarnation of love. Recommended love: "Heart Sea" 3. Dedicated to single nobles The color dishes to be paired, let us temporarily put down the burden and have a date with meteor, I believe it will be Bring our wishes to the place where dreams are realized. Recommended love: "Angel's Kiss" Activity Highlights "Heart Star Wishes" Merebal vows to him or her Your true feelings, through every corner of the world, believe that the dream in your heart can be realized. (Objective: Create a romantic atmosphere for the lover, let them feel the uniqueness of XX jewelry.) The items are prepared: meteorite, placed in exquisite glass boxes, representing the hundreds of meteors of the meteor One, one thousandths, one thousandth, one -dollar eternal love. Comotic highlights 2 "Revision of the Declaration of True Love" The participants fill in your or her declaration on the card we specially produced for you. We will be on March 3rd on March 3rd Selected the most creative declaration, the most moving declaration, and the most romantic declaration. Be careful to leave your or her contact information! We will help you convey your affection to him or her. (Objective: Create a space and venue for venting emotions for the lover, on the other hand, you can also increase the brand awareness and reputation.) In order to make the fairness of the award Declane, prepared a closed box and an envelope. After filling in, the closed letter is closed, and then the filledors personally put them into the box to prepare for the selection of the judges. The props: Activity leaflet page Reserves appropriate space. In addition, the promotional sheet must strive to be novel, chic, and different, giving people a desire to read carefully. It to make the promotion success, the activity must be stimulated and can stimulate the target object to participate. The higher the degree of stimulation, the greater the response to sales. This is a point to stimulate the target object. The activity three "Shopping with gifts" All customers who shopping on February 14 have small gifts. (Flowers) The activity highlight 4 It you can also design and process your proprietary diamond jewelry for you (she) at our major selling points. You must have another fun! But you must remember to customize in advance before you can present your different diamond accessories for you or her on Valentine's Day. The theme planning of milk tea Valentine's Day event. : At the intersection of Bayi Road and Guangba Road Activity objects: The main topic of the 15-25-year-old market student will be the main customer group The purpose of activity: attract people's flow, increase customer volume, increase turnover, accumulate accumulation, accumulate accumulation A lot of popularity, a hit. Overview of the event: The opening promotion is the most important in all promotional activities because it only once, and it is the first contact with potential customers. It affects whether it will come again in the future. Using repeated regional dense promotions to make it deeper into the business policy, goods and high -quality services, we must let customers know the existence of new stores. The event content: Store opening promotion . The decoration of the decoration creates potential for opening The expectations and curiosity of customers to create potential for the upcoming opening. Make a conspicuous inkjet, a temporary advertisement, the content of the upcoming big -finger milk tea shop image. Or pull a banner, which says: How many days are there in the opening of the XXX milk tea shop, causing customers to expect and curiosity, and build a momentum for the upcoming opening. . Borrowing for the opening of the weekend It to meet the customer's public psychology, Friday and Saturday are the best time for opening. In the two days, these two days are the two days of consumer demand for people. At the most, customers have public psychology and like to be lively. . Borrowing the leaflets to build potential for opening This to attract customers to the store with preferential promotional solutions. , Store site, contact number. Two individual members are wearing work and widths, and the names of the store are printed on the width. They are distributed on the streets or campus entrances with large traffic. . Borrowing the promotion for the opening potential (optional) 1. 20 % discount on milk tea on the day of the opening, buy one get one get one get one get one free (9: 00-10: 00, 12 12 : 00-13: 00, 17: 00-18: 00) 2. Every day on the opening of the store to buy milk tea, the shop name, the in-store decoration, the publicity bill page, and share it to the circle of friends to get a small gift. share. (One person is limited to one copy, leaves the name and mobile phone number) 3. Anyone who enters the store on the day of the opening of the store to buy milk tea for more than 10 yuan, you can send a few praise cards for free. Ten praises can give a cup of milk for free. 4. Every day on the opening of the business, customers who buy milk tea can scrape it for free. The content of scraping is: 0.5 yuan for consumption and 1 yuan for consumption. (Maximum consumption 1 yuan, only one use one at a time) 5. Borrowing the atmosphere for opening the potential 1. Hanging POP, posting poster, product pictures in the store, tables in front of the door or in the store are arranged for trial drinking tables. For the appliances, a single member sent a leaflet in front of the door. 2. Play dynamic music on the day of the opening, the host promotes the discount activities on the day of opening, and selects Ji Shi to cut the ribbon; . The shop's entrance is decorated with white purple balloon arch, and on both sides of the store entrance to open the opening of the opening. Flower basket. This expected effect: On the day of opening, giving consumers a gift and expanding influence, the turnover can directly exceed 2,000 yuan. In the future, relying on the brand influence brought by the opening promotion activities, the performance can stabilize a considerable amount. Materials required on the day of the event: balloons arch, red satin sound, microphone host gift points card width important! A successful opening activity will greatly shorten the market import cycle of a new brand. It will have a very important role in promoting the brand's popularity and increasing market share. The milk tea market analysis: 1. The milk tea market has a large capacity, but the current market competition shows a more intense trend; . The price of milk tea is still the main factor affecting sales, but it is not not Decisive factor; 3. Consumers' recognition of the brand is getting higher and higher, such as COCO, a little bit; . Although the milk tea shop focuses on the improvement of the store's image, the internal brand culture is missing; 5. Single marketing methods, too much dependence on third -party sales platforms; 6. The serious fault of community and fan construction leads to consumers' brand loyalty is not high. XX milk tea, a tea shop with the concept of constellations. B product positioning: The mid-range price of 12-25 yuan is the main product category: milk tea coffee (increased later) target group: peripheral office buildings and community consumers (since the office workers of office buildings are the main target target, It is recommended to place some fashion magazines and books in the store. Milk tea shops will become the ideal place for their free time. For example: the 17th floor of our company's office building has a cafe. Because of its elegant environment and rich culture, it often becomes our leisure and business. The best choice of negotiation) If the effect of a blockbuster in the opening activities of mid -April in mid -April, you must implement various preparations from several aspects: the first stage: the early stage of the momentum ) 1. Formed "XX milk tea" WeChat group. In the early stage, some people knew in the writing building entered the group, and then used the red envelope rain or other forms to expand the size of the WeChat group to achieve 300 before the opening. Before opening, use groups to hype the opening information. 2. Pre -stored 20 yuan, 55 -degree cup worth 198 yuan, and then sending 20 yuan cash deduction coupon (we just helped a milk tea shop to do similar promotion, the effect is very good. 55 -degree cup Taobao Taobao The price is 198 yuan, the price of Alibaba is more than 7 yuan, and the pre -storage exceeds 180 people). 3. Forward the circle of friends and give a beautiful gift. The second stage: event publicity (2-5 days before opening) 1. Material publicity. Print the opening information and shop QR code on the mouse pad, and send it to the office staff in the office building. 2. WeChat promotion. The release of the event information through the corporate WeChat group, the owner WeChat group of the office building/the release of the circle of friends. 3, 1 yuan to grab milk tea. Open up in the WeChat group in advance. For example, 100 red envelopes are issued in the WeChat group, and those who grab the red envelopes can buy 1 yuan of milk tea in the store (of course, in the early stage to make potential in the group, the red envelope is best issued in the morning on the morning of the opening. , Strong timeliness). The third stage: opening activities (during the opening) The discount rules 1:29 yuan value card ⑴ Specify 4 cups of tea Copy 参 You can participate in the consumption points (see the announcement of the store) The discount details 2: The second cup is half price or 1 yuan : scan the code to follow the QR code, send 5 yuan to gold Coupons (can be used next time) The activity rules are based on the dynamics of the peer and local consumption, and the targeted formulation is made, not much tired. It -stage: Fan Interactive The frequently hold some interactive activities, such as membership day on the 10th of each month, WeChat Awards, etc., to promote a strong relationship with fans. The theme planning of milk tea Valentine's Day event 61, business strategy (1) raw materials, raw materials strictly control the quality, select the original natural resources, ensure the authentic and tunnel of the taste; grasp The proportion of proper milk, tea, and water is the problem of solving the problem of material selection and matching ratio. Green apple milk tea, oolong milk tea, matcha milk tea, cricket milk tea, lemon milk tea and many other series, cater to everyone's taste, are popular. In addition, in addition to milk tea, it also has fruit juice sales. (3) The market positioning material is cheap, and the milk tea drinks that are available. (4) In terms of price strategy, the price of the product is lower than or equal to the price of peers, in a passive state, and the pricing is closely following the industry. (5) The channels for franchise stores are mostly. And the joining of milk tea shops has always appeared in a chain. The main channel model is: the head office -franchise store -consumers. (6) Consumers are close to the target consumer group. Because most of the target consumers of milk tea shops are college students, their stores are mostly distributed near major universities. Using close connections between colleges and universities, they have continuously won more popularity. Marketing portfolio strategy B product strategy: positioning as fashion and healthy leisure drinks. Price strategy: Combining the pricing of competitors and the production cost of its own products to formulate corresponding prices. distribution strategy: store sales. Maising strategy: Take corresponding promotional activities according to the specific sales and festivals. . Promotion strategy: In improve promotional efforts and strengthen the connection between target customers and enterprises. Milk tea shop should catch This in the milk tea market is wider, which is good for good opportunities to expand the service scope quickly and enhance the market share. The design of the design is: 1. Do your best to improve the quality of service and improve the service attitude. 2. Continuously strengthen the publicity of students, and enhance students' customer loyalty to milk tea shops. 3. Continuous innovation, improve and increase the variety of milk tea, and meet the needs of the majority of students. 4. Hai Naibaichuan, adding opinions in the store, students have opinions or suggestions to make or write directly. 5. Promotion strategy in time. (1) Publicization of promotional information and networking. College students are the target customers of milk tea shops. For the habit of young people often access the Internet, use information network technology to establish information communication platforms for colleges and universities. Pay the latest promotion information on the online platform in time. (2) Personnel promotion. Is when necessary, you can distribute promotion leaflets near colleges and universities. This is the most direct propaganda method (3) Improve the loyalty of key consumers and cultivate consumers' satisfaction. Establish franchise stores to implement points promotion. Pointing promotional generally sets a general value of prizes. Consumers can increase points through multiple purchases or participation in a certain activity to get a prize or accumulate to a certain score to get a cup of milk tea; (4) Provide business sponsorship. Participate in the sponsorship of large -scale activities in the school, develop the main target market in the beverage market, and increase the popularity in the target market. Such as sponsor the school sports meeting, sponsor a public relations speech contest, etc.; (5) discount. Regularly give customers some discounts, so that consumers' desire to buy can be the greatest excitation. Such as: May 1st and Eleven Golden Week gives some price discounts; (6) Advertising promotion A. Newspaper, campus magazine. Advertising in the weekly newspapers and school magazines of each school. The advantages are large, easy to carry, save, and read the rate. It focuses on "popularization" -the reader . After reading it, I also learned something. B. flyer. B. Printing leaflets in various schools and roads to increase brand awareness C. When providing business sponsorship, indicate the name of the store on the banner. D. The additional cup of Xuanxiao Cup to taste milk tea is added to the store, which can make it easy for students to drink and understand the tastes, but also allow students to leave a good impression, so as to play a promotional role in the flow of people and play the role of indirect promotion. The theme planning of milk tea Valentine's Day event 7 1. Operation mode The technical cooperation form. Combined with us as a high -end and milk tea specialty store, it is recommended that collaborators in high -end office buildings, CBD business districts, high -tech parks, Internet cafes, stations, cinemas, docks, or other places with market gaps; unified decoration style and unified products; Headquarters provides technical support (including personnel training) and product (milk tea beans, tea) distribution. The milk tea shop investment entrepreneurial plan . Products and services 1. Products and service descriptions Sold milk tea, fruit juice, drinks, desserts and other products, and provide guests with excellent environment And service, let consumers show a good place for taste, experience a culture, and suspend an emotion, milk tea franchise stores, leisure and couple gatherings. This business has no conflict with the industry of the owners of investment venues. Instead, it can complement the advantages of the owner of the investment venue. 2. Competition comparison The contest competition pattern is good for us, and can better enhance our popularity. Relatively speaking, our management level, product and service quality have considerable advantages. 3. Resources, technology The milk tea shop is an industry that requires scale and grade. It is also an industry that requires strict products and services. Consumers must care about the full embodiment of their consumption value. To meet these, there are high requirements for investors' resources and technology. Investors choose to join the cooperation method, on the one hand, they have obtained sufficient resources, advanced equipment and technologies, and on the one hand, they also avoid many business risks. This tea shop investment entrepreneurial plan . Market analysis 1. Market demand (1) Stable old customer resources. (2) The source of office buildings and hotels. (3) Shopping and entertainment venue. (4) Mature residential communities (5) Emerging industries such as foreign companies and many IT companies and advertising companies in the region. (6) If there are many schools in this area, the faculty and student couples are also potential sources. This tea shop investment entrepreneurial plan 2. Industry development trend (1) The rapid development of the milk tea consumer market has become a trend of urban consumption, and the market cultivation in the market has ended. According to a survey of 12 inland cities, 32%of urban residents drink milk tea. In the past year, the population ratio of tachycardic milk tea (fragrant fluttering and the like) is more than 30%of the region. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin. 2) Milk tea consumer products are getting higher and higher, and the charm of culture is the charm of the market. Simply -soluble milk tea is far from meeting the requirements. Consumers have begun to recognize the brand, style of milk tea, and how to enjoy milk tea. (3) Education level, family monthly income and frequency of drinking milk tea. It means that milk tea, a beverage, is a lifestyle that symbolizes the superiority of the superiority in mainland China. 3. Competition analysis (1) indirect competition with strong brand stores. The COCOs can be tea drinking in major cities, as well as happy lemon from Taiwan. The honey fruit tea from Hangzhou is divided into autumn. (2) Direct competitors. For example, Taiwan COCO milk tea, Shanghai Happy Lemon, Hangzhou Honey Fruit Fresh Drink, the scale is not too large and has certain characteristics. (3) Marketing plan In the advantages of franchise store brands and resources to quickly establish an advantage to stabilize the old customer source. This tea shop investment entrepreneurial plan . Promotion plan (1) Advertising For residents in high -end communities, you can go to the parking lot of nearby shopping venues. The ethnic sedimentation of exquisite advertising pages (DM) and small gifts, the single page can also be made into a coupon form. (2) Event marketing When the timing is mature, you can also organize a essay activity with the theme of "milk tea and life". (3) Service marketing ① Establish a member card system. The name of the member on the card. The preferential rate of membership cards is not high, such as 9.5 % off. On the one hand, this can give consumers a sense of respect, and on the other hand, it is also convenient for waiters to call consumers. Especially if consumers are with others, and waiters can call him or her in public, they will feel very respected. ② personalized service. M some promotional materials on the table. The content is about the knowledge and story of milk tea. On the one hand, it can improve the taste, set the atmosphere, and increase consumers' favor for the brand.
In order to ensure the orderly and effective development of the activity, the activity plan is usually required in advance. The activity plan can clarify a general direction for an event. What are the issues need to pay attention to when formulating the activity plan? The following is the theme planning plan of the milk tea Valentine's Day event. For reference only, let's take a look.
The theme planning plan of milk tea Valentine's Day event 1 combined with the festival characteristics appropriately decorative store on Valentine's Day, stores can add some romantic elements appropriately, put a bouquet of roses on the cash register, hang some pink love balloons on the wall, find a one The cute doll distributed roses, so customers can also feel the design of the store, and the favorability of the store will also increase.
. Tell your friends loudly about your moving story
Find the WeChat public account of the store, and share the customer of the moment of love in our shop in the circle of friends, and you can get a cup of explosive drinks in our store for free.
It this is one of the usual marketing methods for many brand Valentine's Day. Although the creativity is not high and the new meaning is not enough, the advantage is that the operation is convenient and the customer's participation is also good. The customer shared the store in the circle of friends and took the initiative to help the store to promote.
. Use couples to take pictures
The shop can set up creative punching points at the door to let customers hold drinks, ask professional photographers to take pictures, and vote on the public account to choose the most loving couple to get 520 The prizes, or gifts from our shop.
The on the day of 520, at a lower cost, it provided couple customers with intimate value -added services.
It the store can be designed with a simple and warm 520 confession wall on the day. The confession wall is properly integrated into the product and brand information. Customers also have the effect of spreading the brand image of the store when sharing the photos.
. The launch of beverages that fit festival characteristics
In order to help them express this love to the other party, the manager of the milk tea shop can take care of the wiring and manufacturing opportunities. For example: send blessings and gratitude cards in the name of the store; the drink cup combines the festival characteristics to make some decoration; adjust the name of the drink of one cup of two cups of stores ...
combined with Valentine's Day specialty, launch special products to help help help Customers express their love smoothly. This is also one of the more common marketing methods for store festivals. Catering people cleverly seize these emotional pain points and build valuable emotional marketing. It can not only increase the profitability of the store on the day, but also increase customer satisfaction and leave good customers for good customers. Impression, increase the return guest. Of course, this method is more suitable for shops with not many single -stores or stores.
. Interesting small activity
1. Internet celebrity live broadcast
invites local or well -known online celebrities to live broadcast in the store, or organize net red offline fans to meet, for lovers The festival is creating momentum.
2. Consumption encounters "7", gift roses
Consumption settlement, each single amount encounters "7", that is, send a rose flower (the quantity is limited first first first).
3. The third person is free of single
Most of the merchants of Valentine's Day will focus on the couple, but ignore the single group. At this time, it will go on the other hand and launch a third -person third -party free activity, which will inevitably form a new communication potential energy and influence. Deks once launched a three -person package on Valentine's Day, and the effect was very good.
4. The love letter connected the dragon
The first person to buy milk tea on the day of the day. It can be displayed in its own XX to attract traffic.
The theme planning of milk tea Valentine's Day event 2 1. Activity purpose
1. Grasp 214 Valentine's Day promotion milk tea shop planning business opportunities to make customers feel fresh and stimulate their desire to consume; Increase the traffic of milk tea shops and absorb new customers;
3. Create the credibility of milk tea shops to enhance customer loyalty;
. Activity time
20xx year X Month X Day (Ten advances ahead God) —— 20xx year x month x day (end of 2.14: 24:00)
3. Activity theme
I love you, Silk Heart
. Activity objects
for targeting Female customers aged 20 to 30.
5. Event content
"I love you, Silk Heart" special event
buyers reality show, share beautiful win gifts!
1 Share is a prize: xx. (Everyone has award)
2 Lucky Call (1 month)
3 Loyalty Customer Award (1 year at the end of the year)
. Propaganda of the event
1. Key time for publicity : X Sky before the event; XX after XX;
2. Propaganda means: The target object is determined, and then transmitted with appropriate channels, such as xxxx and so on.
Seven. Work before the promotion
1. Source problems: determine the promotional goods and prepare sufficient goods. Different products should be adopted for different promotion methods. Furthermore, it is necessary to choose discounted items for example, such as large products as promotions. During the promotion period, the sales of goods will be faster than usual, so sufficient stocking is guarantee.
2. Do a good job of after -sales service: The rise in orders, which brings a lot of problems in the after -sales service, fully communicate and coordinate with customers, and keep every satisfaction of each customer
3 3 The confirmation of the customer: Find a targeted promotion plan for consumer groups.
The theme planning plan of milk tea Valentine's Day event 3 Activity Background
The most romantic days of the year, the unlimited tenderness and honey on this day, the sincere desire and expectation waited for the answer, the sincere desire and expectation, waiting for the answer, The collision of the heart and the heart hit the spark of eternal love.
In such a romantic day, we send sincere blessings with actual actions. I hope that there are lovers in the world to become dependents, old and old, full of happiness.
The legend of meteor
In the broad and infinite universe, there is a small and small planet. In the evening in the evening, a beautiful star is met. With a flowing colorful light, "she is so beautiful," he sighed, was moved by her beauty, and waited for something to do for her, but after waiting for a year, two years -ten years, twenty years-- twenty years- It wasn't until 10,000 years later that she ran past again. He decided to burn one percent of his body to illuminate her and let more stars witness her beauty, so there was a way in the sky in the sky. Beautiful light arcs pass.
. After all, he was too young, the light was too weak, and before he had time to approach, he had fallen. I did not know where to go. He was disappointed. After spending another thousands of years, he thought that if she appeared again, he would burn all herself, tell her that she was the most beautiful star he had ever seen, told him to admire her, and fell in love with her at first sight. But she didn't come again. One million years later, he was aging. Maybe he would always miss this beauty. When he was desperate, her beauty came again. The beautiful light formed the first real meteor in the universe. This time he was lucky. Not only did he see her, but a small piece left in her arms. It is the most beautiful star he has ever seen, admiring her, love at first sight, and everything for her. She was shocked and decided to find one percent of his fall. Maybe only one thousandths were left, one tenth of 10 million, but in any case, she decided to travel permanently in the sky. Go lightly through all the planets, find one percent of her, one thousandths -one -hundred -hundred -one -one -hundred -one -one -hundred -one -one -one -one -one -one -one -one -in -one love of love.
later many stars burned a part of themselves to mourn their romance and formed a meteor shower. Perhaps it should be said that the stars are on Valentine's Day. Whenever there is a meteor, in fact, it is the stars to pay for love.
. Activity theme
"Heart Star Wish" borrows romantic stars, allows sincere wishes, and continues the previous life with him.
. The purpose of activity
1. The final purpose: increase product sales;
. Direct purpose: to increase the brand awareness and reputation by activity;
. Activity time
January 23 —— February 20
. The location of the event
XX jewelry North China selling points
5. The organizer
XX jewelry Co., Ltd. n6. Details of the activity
three parts of
1. Dedicated to lover who can spend lover of Valentine's Day;
2. Dedicated lover who cannot meet Valentine's Day;
3 3 Dedicated to single nobles.
The as follows
1. Dedicated to the lover who can spend on Valentine's Day
, Share the language deep in the soul with him (her), hold hands with him (her) in this life, and continue the fate of the previous life. rn 倾情推荐：“心语”rn 2、献给不能共度情人节的情人们rn 有你也有他（她），不变的真情，永恒的期待，只因为爱In our hearts. Give him, give you a common blessing, it will be realized, because it is the incarnation of love.
Recommended love: "Heart Sea"
3. Dedicated to single nobles
The color dishes to be paired, let us temporarily put down the burden and have a date with meteor, I believe it will be Bring our wishes to the place where dreams are realized.
Recommended love: "Angel's Kiss"
Activity Highlights
"Heart Star Wishes"
Merebal vows to him or her Your true feelings, through every corner of the world, believe that the dream in your heart can be realized.
(Objective: Create a romantic atmosphere for the lover, let them feel the uniqueness of XX jewelry.)
The items are prepared: meteorite, placed in exquisite glass boxes, representing the hundreds of meteors of the meteor One, one thousandths, one thousandth, one -dollar eternal love.
Comotic highlights 2
"Revision of the Declaration of True Love"
The participants fill in your or her declaration on the card we specially produced for you. We will be on March 3rd on March 3rd Selected the most creative declaration, the most moving declaration, and the most romantic declaration. Be careful to leave your or her contact information! We will help you convey your affection to him or her.
(Objective: Create a space and venue for venting emotions for the lover, on the other hand, you can also increase the brand awareness and reputation.)
In order to make the fairness of the award Declane, prepared a closed box and an envelope. After filling in, the closed letter is closed, and then the filledors personally put them into the box to prepare for the selection of the judges.
The props: Activity leaflet page Reserves appropriate space. In addition, the promotional sheet must strive to be novel, chic, and different, giving people a desire to read carefully.
It to make the promotion success, the activity must be stimulated and can stimulate the target object to participate. The higher the degree of stimulation, the greater the response to sales. This is a point to stimulate the target object.
The activity three
"Shopping with gifts"
All customers who shopping on February 14 have small gifts. (Flowers)
The activity highlight 4
It you can also design and process your proprietary diamond jewelry for you (she) at our major selling points. You must have another fun!
But you must remember to customize in advance before you can present your different diamond accessories for you or her on Valentine's Day.
The theme planning of milk tea Valentine's Day event. : At the intersection of Bayi Road and Guangba Road
Activity objects: The main topic of the 15-25-year-old market student will be the main customer group
The purpose of activity: attract people's flow, increase customer volume, increase turnover, accumulate accumulation, accumulate accumulation A lot of popularity, a hit. Overview of the event:
The opening promotion is the most important in all promotional activities because it only once, and it is the first contact with potential customers. It affects whether it will come again in the future. Using repeated regional dense promotions to make it deeper into the business policy, goods and high -quality services, we must let customers know the existence of new stores.
The event content: Store opening promotion
. The decoration of the decoration creates potential for opening
The expectations and curiosity of customers to create potential for the upcoming opening. Make a conspicuous inkjet, a temporary advertisement, the content of the upcoming big -finger milk tea shop image. Or pull a banner, which says: How many days are there in the opening of the XXX milk tea shop, causing customers to expect and curiosity, and build a momentum for the upcoming opening.
. Borrowing for the opening of the weekend
It to meet the customer's public psychology, Friday and Saturday are the best time for opening. In the two days, these two days are the two days of consumer demand for people. At the most, customers have public psychology and like to be lively.
. Borrowing the leaflets to build potential for opening
This to attract customers to the store with preferential promotional solutions. , Store site, contact number. Two individual members are wearing work and widths, and the names of the store are printed on the width. They are distributed on the streets or campus entrances with large traffic.
. Borrowing the promotion for the opening potential (optional)
1. 20 % discount on milk tea on the day of the opening, buy one get one get one get one get one free (9: 00-10: 00, 12 12 : 00-13: 00, 17: 00-18: 00)
2. Every day on the opening of the store to buy milk tea, the shop name, the in-store decoration, the publicity bill page, and share it to the circle of friends to get a small gift. share. (One person is limited to one copy, leaves the name and mobile phone number)
3. Anyone who enters the store on the day of the opening of the store to buy milk tea for more than 10 yuan, you can send a few praise cards for free. Ten praises can give a cup of milk for free. 4. Every day on the opening of the business, customers who buy milk tea can scrape it for free. The content of scraping is: 0.5 yuan for consumption and 1 yuan for consumption. (Maximum consumption 1 yuan, only one use one at a time)
5. Borrowing the atmosphere for opening the potential
1. Hanging POP, posting poster, product pictures in the store, tables in front of the door or in the store are arranged for trial drinking tables. For the appliances, a single member sent a leaflet in front of the door.
2. Play dynamic music on the day of the opening, the host promotes the discount activities on the day of opening, and selects Ji Shi to cut the ribbon;
. The shop's entrance is decorated with white purple balloon arch, and on both sides of the store entrance to open the opening of the opening. Flower basket.
This expected effect:
On the day of opening, giving consumers a gift and expanding influence, the turnover can directly exceed 2,000 yuan. In the future, relying on the brand influence brought by the opening promotion activities, the performance can stabilize a considerable amount.
Materials required on the day of the event: balloons arch, red satin sound, microphone host gift points card width
important! A successful opening activity will greatly shorten the market import cycle of a new brand. It will have a very important role in promoting the brand's popularity and increasing market share.
The milk tea market analysis:
1. The milk tea market has a large capacity, but the current market competition shows a more intense trend;
. The price of milk tea is still the main factor affecting sales, but it is not not Decisive factor;
3. Consumers' recognition of the brand is getting higher and higher, such as COCO, a little bit;
. Although the milk tea shop focuses on the improvement of the store's image, the internal brand culture is missing; 5. Single marketing methods, too much dependence on third -party sales platforms;
6. The serious fault of community and fan construction leads to consumers' brand loyalty is not high.
XX milk tea, a tea shop with the concept of constellations.
B product positioning: The mid-range price of 12-25 yuan is the main product category: milk tea coffee (increased later)
target group: peripheral office buildings and community consumers (since the office workers of office buildings are the main target target, It is recommended to place some fashion magazines and books in the store. Milk tea shops will become the ideal place for their free time. For example: the 17th floor of our company's office building has a cafe. Because of its elegant environment and rich culture, it often becomes our leisure and business. The best choice of negotiation)
If the effect of a blockbuster in the opening activities of mid -April in mid -April, you must implement various preparations from several aspects: the first stage: the early stage of the momentum )
1. Formed "XX milk tea" WeChat group. In the early stage, some people knew in the writing building entered the group, and then used the red envelope rain or other forms to expand the size of the WeChat group to achieve 300 before the opening. Before opening, use groups to hype the opening information.
2. Pre -stored 20 yuan, 55 -degree cup worth 198 yuan, and then sending 20 yuan cash deduction coupon (we just helped a milk tea shop to do
similar promotion, the effect is very good. 55 -degree cup Taobao Taobao The price is 198 yuan, the price of Alibaba is more than 7 yuan, and the pre -storage exceeds 180 people).
3. Forward the circle of friends and give a beautiful gift.
The second stage: event publicity (2-5 days before opening)
1. Material publicity. Print the opening information and shop QR code on the mouse pad, and send it to the office staff in the office building.
2. WeChat promotion. The release of the event information through the corporate WeChat group, the owner WeChat group of the office building/the release of the circle of friends.
3, 1 yuan to grab milk tea. Open up in the WeChat group in advance. For example, 100 red envelopes are issued in the WeChat group, and those who grab the red envelopes can buy 1 yuan of milk tea in the store (of course, in the early stage to make potential in the group, the red envelope is best issued in the morning on the morning of the opening. , Strong timeliness).
The third stage: opening activities (during the opening)
The discount rules 1:29 yuan value card
⑴ Specify 4 cups of tea
Copy
参 You can participate in the consumption points (see the announcement of the store)
The discount details 2: The second cup is half price or 1 yuan
: scan the code to follow the QR code, send 5 yuan to gold Coupons (can be used next time)
The activity rules are based on the dynamics of the peer and local consumption, and the targeted formulation is made, not much tired.
It -stage: Fan Interactive
The frequently hold some interactive activities, such as membership day on the 10th of each month, WeChat Awards, etc., to promote a strong relationship with fans.
The theme planning of milk tea Valentine's Day event 61, business strategy
(1) raw materials, raw materials strictly control the quality, select the original natural resources, ensure the authentic and tunnel of the taste; grasp The proportion of proper milk, tea, and water is the problem of solving the problem of material selection and matching ratio. Green apple milk tea, oolong milk tea, matcha milk tea, cricket milk tea, lemon milk tea and many other series, cater to everyone's taste, are popular. In addition, in addition to milk tea, it also has fruit juice sales.
(3) The market positioning material is cheap, and the milk tea drinks that are available.
(4) In terms of price strategy, the price of the product is lower than or equal to the price of peers, in a passive state, and the pricing is closely following the industry.
(5) The channels for franchise stores are mostly. And the joining of milk tea shops has always appeared in a chain. The main channel model is: the head office -franchise store -consumers.
(6) Consumers are close to the target consumer group. Because most of the target consumers of milk tea shops are college students, their stores are mostly distributed near major universities. Using close connections between colleges and universities, they have continuously won more popularity.
Marketing portfolio strategy
B product strategy: positioning as fashion and healthy leisure drinks.
Price strategy: Combining the pricing of competitors and the production cost of its own products to formulate corresponding prices.
distribution strategy: store sales.
Maising strategy: Take corresponding promotional activities according to the specific sales and festivals.
. Promotion strategy:
In improve promotional efforts and strengthen the connection between target customers and enterprises. Milk tea shop should catch
This in the milk tea market is wider, which is good for good opportunities to expand the service scope quickly and enhance the market share. The design of the design is:
1. Do your best to improve the quality of service and improve the service attitude.
2. Continuously strengthen the publicity of students, and enhance students' customer loyalty to milk tea shops.
3. Continuous innovation, improve and increase the variety of milk tea, and meet the needs of the majority of students.
4. Hai Naibaichuan, adding opinions in the store, students have opinions or suggestions to make or write directly.
5. Promotion strategy in time.
(1) Publicization of promotional information and networking. College students are the target customers of milk tea shops. For the habit of young people often access the Internet, use information network technology to establish information communication platforms for colleges and universities. Pay the latest promotion information on the online platform in time.
(2) Personnel promotion.
Is when necessary, you can distribute promotion leaflets near colleges and universities. This is the most direct propaganda method
(3) Improve the loyalty of key consumers and cultivate consumers' satisfaction. Establish franchise stores to implement points promotion. Pointing promotional generally sets a general value of prizes. Consumers can increase points through multiple purchases or participation in a certain activity to get a prize or accumulate to a certain score to get a cup of milk tea;
(4) Provide business sponsorship. Participate in the sponsorship of large -scale activities in the school, develop the main target market in the beverage market, and increase the popularity in the target market. Such as sponsor the school sports meeting, sponsor a public relations speech contest, etc.;
(5) discount. Regularly give customers some discounts, so that consumers' desire to buy can be the greatest excitation. Such as: May 1st and Eleven Golden Week gives some price discounts;
(6) Advertising promotion
A. Newspaper, campus magazine. Advertising in the weekly newspapers and school magazines of each school. The advantages are large, easy to carry, save, and read the rate. It focuses on "popularization" -the reader
. After reading it, I also learned something.
B. flyer. B. Printing leaflets in various schools and roads to increase brand awareness
C. When providing business sponsorship, indicate the name of the store on the banner.
D. The additional cup of Xuanxiao Cup to taste milk tea is added to the store, which can make it easy for students to drink and understand the tastes, but also allow students to leave a good impression, so as to play a promotional role in the flow of people and play the role of indirect promotion.
The theme planning of milk tea Valentine's Day event 7 1. Operation mode
The technical cooperation form. Combined with us as a high -end and milk tea specialty store, it is recommended that collaborators in high -end office buildings, CBD business districts, high -tech parks, Internet cafes, stations, cinemas, docks, or other places with market gaps; unified decoration style and unified products; Headquarters provides technical support (including personnel training) and product (milk tea beans, tea) distribution.
The milk tea shop investment entrepreneurial plan
. Products and services
1. Products and service descriptions
Sold milk tea, fruit juice, drinks, desserts and other products, and provide guests with excellent environment And service, let consumers show a good place for taste, experience a culture, and suspend an emotion, milk tea franchise stores, leisure and couple gatherings.
This business has no conflict with the industry of the owners of investment venues. Instead, it can complement the advantages of the owner of the investment venue.
2. Competition comparison
The contest competition pattern is good for us, and can better enhance our popularity. Relatively speaking, our management level, product and service quality have considerable advantages.
3. Resources, technology
The milk tea shop is an industry that requires scale and grade. It is also an industry that requires strict products and services. Consumers must care about the full embodiment of their consumption value. To meet these, there are high requirements for investors' resources and technology. Investors choose to join the cooperation method, on the one hand, they have obtained sufficient resources, advanced equipment and technologies, and on the one hand, they also avoid many business risks.
This tea shop investment entrepreneurial plan
. Market analysis
1. Market demand
(1) Stable old customer resources.
(2) The source of office buildings and hotels.
(3) Shopping and entertainment venue.
(4) Mature residential communities
(5) Emerging industries such as foreign companies and many IT companies and advertising companies in the region.
(6) If there are many schools in this area, the faculty and student couples are also potential sources.
This tea shop investment entrepreneurial plan
2. Industry development trend
(1) The rapid development of the milk tea consumer market has become a trend of urban consumption, and the market cultivation in the market has ended. According to a survey of 12 inland cities, 32%of urban residents drink milk tea. In the past year, the population ratio of tachycardic milk tea (fragrant fluttering and the like) is more than 30%of the region. In addition to Shanghai, there are Kunming, Xiamen, Hangzhou and Tianjin.
2) Milk tea consumer products are getting higher and higher, and the charm of culture is the charm of the market. Simply -soluble milk tea is far from meeting the requirements. Consumers have begun to recognize the brand, style of milk tea, and how to enjoy milk tea.
(3) Education level, family monthly income and frequency of drinking milk tea. It means that milk tea, a beverage, is a lifestyle that symbolizes the superiority of the superiority in mainland China.
3. Competition analysis
(1) indirect competition with strong brand stores.
The COCOs can be tea drinking in major cities, as well as happy lemon from Taiwan. The honey fruit tea from Hangzhou is divided into autumn.
(2) Direct competitors. For example, Taiwan COCO milk tea, Shanghai Happy Lemon, Hangzhou Honey Fruit Fresh Drink, the scale is not too large and has certain characteristics.
(3) Marketing plan
In the advantages of franchise store brands and resources to quickly establish an advantage to stabilize the old customer source.
This tea shop investment entrepreneurial plan
. Promotion plan
(1) Advertising
For residents in high -end communities, you can go to the parking lot of nearby shopping venues. The ethnic sedimentation of exquisite advertising pages (DM) and small gifts, the single page can also be made into a coupon form.
(2) Event marketing
When the timing is mature, you can also organize a essay activity with the theme of "milk tea and life".
(3) Service marketing
① Establish a member card system. The name of the member on the card. The preferential rate of membership cards is not high, such as 9.5 % off. On the one hand, this can give consumers a sense of respect, and on the other hand, it is also convenient for waiters to call consumers. Especially if consumers are with others, and waiters can call him or her in public, they will feel very respected.
② personalized service.
M some promotional materials on the table. The content is about the knowledge and story of milk tea. On the one hand, it can improve the taste, set the atmosphere, and increase consumers' favor for the brand.