2 thoughts on “Is the prospect of the new retail industry okay now?”

  1. In the new retail, enterprises rely on the Internet, using technical means such as big data and artificial intelligence to upgrade the production, circulation and sales process of goods, and in -depth integration of online services, offline experiences, and modern logistics. In the Internet environment, consumer concepts, consumption demands, and consumption methods with consumption upgrade have undergone profound changes. The traditional retail business model restricts the sustainable and healthy development of the retail industry to a certain extent. New retail to subversion of traditional retail such as husband and wife stores, community stores, supermarkets, convenience stores, shopping malls, and department stores. The major e -commerce giants and traditional retail brands have explored new retail, and also attracted a large number of investment funds to enter the market. In October 2020, the total financing of the logistics supply chain/e -commerce new retail exceeding 9 billion yuan, the amount of financing was large, and there was still certain investment opportunities in the subversion of the new retail on traditional retail.
    The new retail requires online and offline logistics deep integration
    In the new retail, enterprises rely on the Internet to use technical means such as big data and artificial intelligence to upgrade the production, circulation and sales process of goods. In -depth integration of online services, offline experience, and modern logistics. New retail is driven by big data. Through the development of new technology and the upgrade of user experience, the retail industry is transformed.
    The new retail business characteristics include channel integration, digital operation, store intelligence, commodity socialization, and intelligent commodity. In the new retail scenario, multi -channel sales scenarios are closed, and offline integration is realized through digitalization. In the era of big data, stores are intelligent, improving customer shopping experience and efficiency, complete types of online stores, high logistics and distribution efficiency.
    The development of traditional retail has a long history. From the initial counter trading to later commercial supermarkets can be regarded as traditional retail. Commercial Supermarkets are the most important forms of traditional retail. Its advantages are obvious. During the shopping process, it can be combined with trial, trial eating, and trial experience, which greatly meets consumer needs. However, there are also many development pain points, including single channels, uneven development of commercial outlets, high costs, and insufficient data -driven applications. Industries suitable for new retail include fresh e -commerce, chain supermarkets, convenience stores, cross -border e -commerce, maternal and infant shops, 3C and so on. It mainly solves the introduction of sales channels and traffic, and establishes communities to further integrate and expand sales scale.
    In exploring the subversion of traditional retail and investment opportunities for traditional retail
    In the Internet environment, the consumption concept, consumption demand, and consumption method of consumption upgrade have undergone profound changes. The traditional retail business model restricts the sustainable and healthy development of the retail industry to a certain extent. New retail to husband and wife stores, community stores, supermarkets, convenience stores, shopping malls, department stores.
    For traditional couple shops and community stores, the source of customers mostly comes from the surrounding communities, schools and other places. The crowd is relatively fixed and the commodity homogeneity is serious. Under the impact of new retail, traditional couple shops and community stores try to change their business direction, change from traditional product operations to the operation of customers, create value for customers, truly provide convenience for customers, and provide services. Establish a complete business system, from every business process, procurement, warehouses, display, inventory management, and financial management from each store. Fast expansion of the business scope of small shops online.
    The brand characteristics of China's chain convenience store brand are obvious, and new retail has expanded brand chain convenience stores across the country. For shopping malls and department stores, the omnicoca strategy includes online and offline ecosystems, and realize resource sharing in goods, marketing, logistics, and data. The business model of traditional shopping malls has touched the ceiling, and the simple rent model is not sustainable. Turn the shopping center into a super experience center and a world -class tourist destination to achieve a multi -level mixed income structure.
    In the huge market size of the retail industry and the current consumption upgrade, the traditional retail industry's depression and the slowdown in online shopping retail growth have slowed down, major e -commerce giants and traditional retail brand companies have explored new retail, and also attracted attractive attraction A large amount of investment funds enter the market. In October 2020, the logistics supply chain/e -commerce new retail included a total of 26 private equity financing incidents, with a total financing of over 9 billion yuan. Although there are fewer private equity financing incidents in September, the financing amount is large.

    The unfavorable environment such as macroeconomic slowdown, e -commerce shocks, etc., and its own dilemma such as regional separation and associate models still exist. The fundamentals of the retail industry are difficult to improve significantly. The advantages of fresh supermarket formats are gradually prominent, and offline retail actively deploys the Internet retail transformation, such as promoting mobile social e -commerce platform models, using state -owned enterprise reform to improve incentive mechanisms or injecting high -quality assets, as well as new consumption growth of supply chain services and great health. Opportunities, these will be an investment opportunity that can be excavated in the future.
    For more data, please refer to the "Deep Research Research Research Research Research Report" released by the Foresight Industry Research Institute.

  2. New retail is the product of offline experience and offline services and logistics. It upgrades the production, circulation and sales process of goods through artificial intelligence technology such as big data and cloud computing. In the final analysis, Ali's new retail is to reconstruct people, goods, and fields through big data centers to fully pass online and offline.
    The new retail is user -centric. Driven by technology, it is established on the infrastructure of plasticized, intelligent and synergistic, relying on the new supply chain, in -depth integration of online and offline To meet user needs, improve industry efficiency, and realize a new retail model of "full scene, full -scale, full data, omnicoca, full -time, full experience, full -category, full link".
    Due to the "new retail", the seemingly stable pattern of China's retail industry began a new reshuffle
    At present, the "new" of new retail is first in informationization. China's retail industry is still very backward. Most of the retail terminals are still handmade accounting models. The new retail is just supplemented with new homework with new homework. The second is online and offline fusion. The third is the demand for commodity supply consumption upgrades, not all common mainland goods. I also sell golden fish for you sell golden fish, and you sell spicy bars. The convenience store "Northwest King" specifically set up a department to make new product procurement and make a coconut jelly, which sells well.
    The market size of the new retail industry
    Although the new retail is in the primary development period, it has already possessed a certain market size. According to the data of the "In -depth Research Report of the New Retail Industry Business Model Innovation and Investment Opportunities" released by the Foresight Industry Research Institute, the size of the new retail market in 2017 was 38.94 billion yuan. It is expected that in the future, with the development of user habits and the innovation of the new retail model, it will reach 180 billion yuan in 2022, with a compound annual growth rate of 115%. It can be said that the new retail market in the next five years will be a blue ocean.
    3.30 trillion new retail market distribution
    . The medium and large stores
    The store area can reach 4,500 square meters. Hema Xiansheng is the representative of this type. Yonghui's super species has a smaller area, about a thousand square meters. The future market share of this sector is about 30%.
    Because of the thickest information of the giant in information technology, when Hema Xiansheng was founded, he directly transferred Alibaba T9 engineers for research and development. In addition, Alibaba's technologies accumulated in the fields of logistics can benefit Hema Xiansheng. Secondly, the recruitment, integration, and management of online and offline teams are all challenges. In terms of online traffic, giants also have natural advantages. The final competition in this field is capital. The space left to entrepreneurs is relatively small.
    . Convenience store
    The market share of this piece is about 30%-40%. In this sector, entrepreneurs have a big chance. China now claims to have 6 million convenience stores (including husband and wife shops), and no giants can eat all of these stores. The influence of capital is not so great.
    In B2B, it is not the main battlefield of the giant, and startups have about 3 years of window period to run quickly. At this stage, the information transformation of a large number of husband and wife shop has not yet been completed. For the giants, enter

Leave a Comment