1 thought on “"I endorsed myself" and became popular. Where is Chen Ou's sense of crisis?”
Gordon
Born Chen Ou, He Sheng Li Jing. Sister Jing exposed on TV every day, and integrated a group of film and television stars, recently signed a contract with Xie Na. In the long run, Le Bee's brand power will be stronger than Jumei Youpin, and the latter can only find a way out from the back -end integration. Let's set a "CEO"!nIn 2012, mainstream e -commerce began to pay attention to refined management, especially focusing on the supply chain of the integrated front -end to improve the cost -effectiveness and cost advantage of the product. Jumei Youpin still continues the past marketing route. In order to save marketing costs, he began to use self -media tools.nSpecifies the script of the video, first remind you, too literary and sour. --- "You only smell my perfume, but you don't see my sweat; you have your rules, I have my choice; you deny my present, I decide my future; Love, I'm so pitiful that you always wait; you can despise our youth, and we will prove who this is. Dream is destined to travel lonely. There is no question on the road, but what about it? Live beautifully. I am Chen Ou, I speak for myself. "nThis paragraph of Chen Ou was obviously borrowed from the object, and his text was too sour. The important thing is that the target group of Jumei Youpin is mostly female users. Do female compatriots listen to a period of inspirational before buying cosmetics? What really needs inspiration is the male compatriots who desperately earn money to support their families, rather than a small female compatriot. However, what exists is reasonable. At the beginning of the Spring Festival, I started working hard to do marketing, and the heavenly paid. This is the style of e -commerce.nChen Ou's acting performance this time is related to the competitive pressure of Le Bee. Born Chen Ou, He Sheng Li Jing. Sister Jing exposed on TV every day, and integrated a group of film and television stars, recently signed a contract with Xie Na.nIn the long run, Le Bee's brand power will be stronger than Jumei Youpin. Therefore, it is difficult for Jumei Youpin to integrate star resources through human connections.nThe three major advantages of Jumei Youpin are: group buying model, Han Geng, a second -tier brand and brand spokesperson from the world. However, finding a brand spokesperson not only pays a high cost, and at the same time a star spokesperson has no batch of celebrities' independent brands. Jumei Youpin has a sense of crisis.nWhat I want to say here is that e -commerce to integrate the front -end supply chain resources is more difficult. Even if the integration is successful, it will be slightly inferior to ZARA's vertical integration capabilities. ZARA also took many years to achieve a small, more, fashionable product based on vertical integration supply chain, and established a large number of self -operated stores in the terminal link.nAt present, the best choice for e -commerce is to consider the light mode. If the difficulty of the front end is too difficult, can it start from the back -end integration? This is not only the issue of Jumei Youpin, but also a common problem facing e -commerce.nThere is an article in the 12th issue of "IT Manager World" in 2012. Without verification, it seems that IBM has proposed the concept of "CEO". Before, the author mentioned it,nE -commerce requires a paradigm of scale economy and scope economy, and starts with new paradigms such as user economy and content economy to build its own core competitiveness.nIn the past few years, more and more research on the user economy has been more and more research. "The Future is Wet", "Cognitive Specup", and "Wikiology" are all representative works. However, in reality, there is no enough case to prove that user resources can be truly integrated into the value chain of e -commerce and become a weapon for e -commerce.nMeizu and Xiaomi mobile phones integrate mobile phone enthusiasts, which has made the product's rapid iteration not attract enough e -commerce attention.nHowever, the concept of "CEO" proposed by IBM is refreshing. The reason why this concept is important is because even if the video starring Chen Ou has reposted 3.89 million times, as long as there is no role in "CEO" in the organizational structure of Jumei Youpin Order.n"CEO Customer" is first of all an external experience officer outside a company, which can make objective opinions on the company's marketing from the perspective of user experience. Secondly, the "CEO" is an opinion leader that can continue to guide public opinion. Third, the "CEO" breaks the corporate boundary, helps enterprises establish a "virtual enterprise" outside, and actively integrate offline and online resources.nFirst of all, the customer is the back -end force of e -commerce. At present, e -commerce must not only pay attention to the supply chain of the front end, but also pay attention to the back -end user base. Traditional marketing tools are not enough to support the in -depth interaction between e -commerce and users. "CEO" will be an important measure for e -commerce to dig core resources from the user base.
Born Chen Ou, He Sheng Li Jing. Sister Jing exposed on TV every day, and integrated a group of film and television stars, recently signed a contract with Xie Na. In the long run, Le Bee's brand power will be stronger than Jumei Youpin, and the latter can only find a way out from the back -end integration. Let's set a "CEO"!nIn 2012, mainstream e -commerce began to pay attention to refined management, especially focusing on the supply chain of the integrated front -end to improve the cost -effectiveness and cost advantage of the product. Jumei Youpin still continues the past marketing route. In order to save marketing costs, he began to use self -media tools.nSpecifies the script of the video, first remind you, too literary and sour. --- "You only smell my perfume, but you don't see my sweat; you have your rules, I have my choice; you deny my present, I decide my future; Love, I'm so pitiful that you always wait; you can despise our youth, and we will prove who this is. Dream is destined to travel lonely. There is no question on the road, but what about it? Live beautifully. I am Chen Ou, I speak for myself. "nThis paragraph of Chen Ou was obviously borrowed from the object, and his text was too sour. The important thing is that the target group of Jumei Youpin is mostly female users. Do female compatriots listen to a period of inspirational before buying cosmetics? What really needs inspiration is the male compatriots who desperately earn money to support their families, rather than a small female compatriot. However, what exists is reasonable. At the beginning of the Spring Festival, I started working hard to do marketing, and the heavenly paid. This is the style of e -commerce.nChen Ou's acting performance this time is related to the competitive pressure of Le Bee. Born Chen Ou, He Sheng Li Jing. Sister Jing exposed on TV every day, and integrated a group of film and television stars, recently signed a contract with Xie Na.nIn the long run, Le Bee's brand power will be stronger than Jumei Youpin. Therefore, it is difficult for Jumei Youpin to integrate star resources through human connections.nThe three major advantages of Jumei Youpin are: group buying model, Han Geng, a second -tier brand and brand spokesperson from the world. However, finding a brand spokesperson not only pays a high cost, and at the same time a star spokesperson has no batch of celebrities' independent brands. Jumei Youpin has a sense of crisis.nWhat I want to say here is that e -commerce to integrate the front -end supply chain resources is more difficult. Even if the integration is successful, it will be slightly inferior to ZARA's vertical integration capabilities. ZARA also took many years to achieve a small, more, fashionable product based on vertical integration supply chain, and established a large number of self -operated stores in the terminal link.nAt present, the best choice for e -commerce is to consider the light mode. If the difficulty of the front end is too difficult, can it start from the back -end integration? This is not only the issue of Jumei Youpin, but also a common problem facing e -commerce.nThere is an article in the 12th issue of "IT Manager World" in 2012. Without verification, it seems that IBM has proposed the concept of "CEO". Before, the author mentioned it,nE -commerce requires a paradigm of scale economy and scope economy, and starts with new paradigms such as user economy and content economy to build its own core competitiveness.nIn the past few years, more and more research on the user economy has been more and more research. "The Future is Wet", "Cognitive Specup", and "Wikiology" are all representative works. However, in reality, there is no enough case to prove that user resources can be truly integrated into the value chain of e -commerce and become a weapon for e -commerce.nMeizu and Xiaomi mobile phones integrate mobile phone enthusiasts, which has made the product's rapid iteration not attract enough e -commerce attention.nHowever, the concept of "CEO" proposed by IBM is refreshing. The reason why this concept is important is because even if the video starring Chen Ou has reposted 3.89 million times, as long as there is no role in "CEO" in the organizational structure of Jumei Youpin Order.n"CEO Customer" is first of all an external experience officer outside a company, which can make objective opinions on the company's marketing from the perspective of user experience. Secondly, the "CEO" is an opinion leader that can continue to guide public opinion. Third, the "CEO" breaks the corporate boundary, helps enterprises establish a "virtual enterprise" outside, and actively integrate offline and online resources.nFirst of all, the customer is the back -end force of e -commerce. At present, e -commerce must not only pay attention to the supply chain of the front end, but also pay attention to the back -end user base. Traditional marketing tools are not enough to support the in -depth interaction between e -commerce and users. "CEO" will be an important measure for e -commerce to dig core resources from the user base.