1 thought on “How to meet the needs of cluster preferences”
Dexter
Market segmentation is the process of dividing the entire market into different consumer groups according to the different consumer needs. Its objective foundation is the heterogeneity of consumer demand. The main basis for market segmentation is the customer base with consistent demand in the heterogeneous market, which is essentially seeking homogeneity in the heterogeneous market. The goal of market segmentation is to aggregate, that is, consumers with the same demand in the market that needs the same demand. This concept is proposed that it plays an important role in promoting the development of enterprises.
So what are the basis for market segmentation? Take online education as an example.
-homogeneous preference. All consumers in the market have a strong demand for updating their knowledge. They prefer similar preferences and do not have obvious differences. They can use online interactive teaching methods.
Disted preferences. Consumers' preferences in the market are not concentrated, and consumers with different preferences are more distributed evenly and are decentralized. At this time, there are two types of target markets to choose from: one is to provide a network education service to this market, so that market demand is transferred to homogeneous preferences; the other is to provide a multi -network education platform to this market. The combination of knowledge and preference has its own focus, so that the market demand group preference transition.
Group preferences. Consumers of different preferences in the market have formed some clusters, some focus on classroom education, some focus on skill training, and some are imagined to improve their personal qualities, and each has formed several strongholds. This naturally forms several segments.
In the market segmentation can we bring us? It is conducive to analyzing and discovering new market opportunities, formulating the best sales strategy; conducive to the development of small enterprises; conducive to corporate adjustment of sales strategies; conducive to enterprises to focus on the use of corporate resources according to the characteristics of market segments, avoid decentralized power, use themselves to play themselves The advantage is to achieve the best economic benefits.
So how to make market segmentation?
Is when we do market segmentation, we should first set the basis for the market segmentation based on our own experience and other companies' market conditions, that is, the cutting method of a market. The market cutting method is very important. If the cutting method is not good, then after cutting, we still can't see one reason. From the perspective of the clothing industry, first look at the following table: style
classical style n n Avant -garde style
The high -grade
low -grade
This is the grade and style of clothing Come to subdivide, in this way, a large market is divided into nine combinations. These combinations do not necessarily exist, but we should do a definition of each grid, that is, the preliminary definition of the market. Look at the next form: type
age/gender
Clothing
sportswear
casual clothing
teenager (male) n n n n n n n n n n R n
Mu middle youth (female)
old age (male) n n n n n n n n n n n n n n n n n n n n n n n n n n n n n R n We believe that we can enter the local market after subdivision in the first form. We can define the target market we want to choose. Here we can see the positioning of men's clothing brands Jinli: popular high -end young and middle -aged men's suit and supporting products. Let's introduce the segmentation of industrial products and consumer goods in a general way. Industrial products can be divided according to industry (home appliances, energy, etc.), application (after -sales service, supervision, scientific research, office, etc.), types, regions, etc.; consumer goods can be based on consumer income, age, education, region, preferences, preferences Waiting for subdivision So what are the basis for market segmentation? Take online education as an example.
-homogeneous preference. All consumers in the market have a strong demand for updating their knowledge. They prefer similar preferences and do not have obvious differences. They can use online interactive teaching methods.
Disted preferences. Consumers' preferences in the market are not concentrated, and consumers with different preferences are more distributed evenly and are decentralized. At this time, there are two types of target markets to choose from: one is to provide a network education service to this market, so that market demand is transferred to homogeneous preferences; the other is to provide a multi -network education platform to this market. The combination of knowledge and preference has its own focus, so that the market demand group preference transition.
Market segmentation is the process of dividing the entire market into different consumer groups according to the different consumer needs. Its objective foundation is the heterogeneity of consumer demand. The main basis for market segmentation is the customer base with consistent demand in the heterogeneous market, which is essentially seeking homogeneity in the heterogeneous market. The goal of market segmentation is to aggregate, that is, consumers with the same demand in the market that needs the same demand. This concept is proposed that it plays an important role in promoting the development of enterprises.
So what are the basis for market segmentation? Take online education as an example.
-homogeneous preference. All consumers in the market have a strong demand for updating their knowledge. They prefer similar preferences and do not have obvious differences. They can use online interactive teaching methods.
Disted preferences. Consumers' preferences in the market are not concentrated, and consumers with different preferences are more distributed evenly and are decentralized. At this time, there are two types of target markets to choose from: one is to provide a network education service to this market, so that market demand is transferred to homogeneous preferences; the other is to provide a multi -network education platform to this market. The combination of knowledge and preference has its own focus, so that the market demand group preference transition.
Group preferences. Consumers of different preferences in the market have formed some clusters, some focus on classroom education, some focus on skill training, and some are imagined to improve their personal qualities, and each has formed several strongholds. This naturally forms several segments.
In the market segmentation can we bring us? It is conducive to analyzing and discovering new market opportunities, formulating the best sales strategy; conducive to the development of small enterprises; conducive to corporate adjustment of sales strategies; conducive to enterprises to focus on the use of corporate resources according to the characteristics of market segments, avoid decentralized power, use themselves to play themselves The advantage is to achieve the best economic benefits.
So how to make market segmentation?
Is when we do market segmentation, we should first set the basis for the market segmentation based on our own experience and other companies' market conditions, that is, the cutting method of a market. The market cutting method is very important. If the cutting method is not good, then after cutting, we still can't see one reason. From the perspective of the clothing industry, first look at the following table:
style
classical style
n n
Avant -garde style
The high -grade
low -grade
This is the grade and style of clothing Come to subdivide, in this way, a large market is divided into nine combinations. These combinations do not necessarily exist, but we should do a definition of each grid, that is, the preliminary definition of the market. Look at the next form:
type
age/gender
Clothing
sportswear
casual clothing
teenager (male)
n n
n n n n n n n n R n
Mu middle youth (female)
old age (male)
n
n n n n n n n n n n n n n n n n n n n n n n n n n n n n R n We believe that we can enter the local market after subdivision in the first form. We can define the target market we want to choose. Here we can see the positioning of men's clothing brands Jinli: popular high -end young and middle -aged men's suit and supporting products. Let's introduce the segmentation of industrial products and consumer goods in a general way. Industrial products can be divided according to industry (home appliances, energy, etc.), application (after -sales service, supervision, scientific research, office, etc.), types, regions, etc.; consumer goods can be based on consumer income, age, education, region, preferences, preferences Waiting for subdivision
So what are the basis for market segmentation? Take online education as an example.
-homogeneous preference. All consumers in the market have a strong demand for updating their knowledge. They prefer similar preferences and do not have obvious differences. They can use online interactive teaching methods.
Disted preferences. Consumers' preferences in the market are not concentrated, and consumers with different preferences are more distributed evenly and are decentralized. At this time, there are two types of target markets to choose from: one is to provide a network education service to this market, so that market demand is transferred to homogeneous preferences; the other is to provide a multi -network education platform to this market. The combination of knowledge and preference has its own focus, so that the market demand group preference transition.