5 thoughts on “How does the education and training institution do to promote online marketing strategies”
Kristina
The best is word of mouth. This is based on the product, the product is 1, this must be stood up. A good marketing methods, in fact, try to analyze in two angles: 1, the trust of new customers, how to obtain the trust of new customers, this is very important. The best is to speak through the product, and you can contact the product and service before the customer buys. This will slowly form trust. 2, the active of old customers, in fact, old customers are not only offline learning, and continuous review after class is also very important. Content. In this way, related marketing can be carried out. So at this time, it is important for the training institution to have its own learning platform and operate. This is a new operating idea. Long -term accumulation will gradually improve the effect. we provided that the training institutions can have our own training and learning platform, and retain customers, obtain potential customers, and have great help. The best is word of mouth. This is based on the product, the product is 1, this must be stood up. A good marketing methods, in fact, try to analyze in two angles: 1, the trust of new customers, how to obtain the trust of new customers, this is very important. The best is to speak through the product, and you can contact the product and service before the customer buys. This will slowly form trust. 2, the active of old customers, in fact, old customers are not only offline learning, and continuous review after class is also very important. Content. In this way, related marketing can be carried out. So at this time, it is important for the training institution to have its own learning platform and operate. This is a new operating idea. Long -term accumulation will gradually improve the effect. we provided that the training institutions can have our own training and learning platform, and retain customers, obtain potential customers, and have great help.
This: Be careful Links:/question/24834631/Answer/124238509 Source: Zhihu The copyright belongs to the author, please contact the author to get authorized. Faced with such fierce competition, how can you stand out and be unique, and the brand's promotion and marketing strategy is very critical. After observation, it is found that some advertising methods in the training industry have some problems, and the new marketing methods are lacking. Therefore, the brand promotion of various training and education institutions is exactly the same, and it has not achieved new effects.
Is to solve the problem of how to promote the education and training institutions, we must first understand the way of advertising and existing problems: 1. The cost of outdoor advertising is high, and the effect cannot be monitored. 2, keyword ranking burning money like flowing water, it does not necessarily work, and cannot prevent the entry of garbage flow. 3. The key to the training and education industry is brand communication. If the school's reputation is not good and word of mouth, it is difficult to enroll students. 4. The lack of marketing methods causes the word of word of mouth to be unable to carry out large scale, and does not form a large -scale word -of -mouth effect. The new marketing solution (currently there are four categories, of course, there are more): . Postering competition: posting the target forum to increase the receipt, 1 post at least 4 people read. The problem solving: 1. The cost of outdoor advertising is high, and the effect cannot be monitored; posting to solve regional problems and cover all local forums. 2, keyword ranking burning money like flowing water, it may not work. 3, post -post, monitor at any time, grasp the potential object comments, and deepen the brand impression. Effective assessment: The soft text posted on the post is best made into a combination of graphic and text. The posting articles can be an article collected in the essay competition. Each article brings the link of the website. In this posting competition, the amount of the website has risen rapidly, and the ranking is higher. At the same time, through the keyword settings of the article, the search volume and access volume of the website indirectly increases. In calculated by the communication rate of 1: 4 per post, the number of people affects more than 200,000, and the propaganda effect is long -term. As long as the post is sent out, it will not be deleted. Media advertising is more durable and advantageous. Perhaps you will say that some of our company will post it, but do you think about how much can he send a day, can the effect be compared with large -scale posting? . Blog marketing: Topic topic: Topics Marketing, blog posts. The problem solving: 1. Use a certain topic to form a word -of -mouth communication effect to make the school's popularity more widely spread; 2. Use the role of the blogger's own opinion leader to instill the brand for the reading object Image. 3. Interactive interaction with potential student groups to master their trends. Effective assessment: The extensive spread of articles about the website spread to the outside world through blogging to achieve the purpose of in -depth marketing. The content of the article is carefully designed, with public relations properties, including keywords that can directly attract attention (mainly softened text), and directly click to enter the website. three, QQ signature: slogan website, 1 person affects hundreds of people. The problem solving: 1. Use a certain topic to form a word -of -mouth communication effect to make the school's popularity more widely spread; 2. Use the role of the blogger's own opinion leader to instill the brand for the reading object Image. 3. Interactive interaction with potential student groups to master their trends. Effective assessment: The combination of a classic website slogan with the website to achieve the purpose of virus marketing. Hanging the slogan alone will affect his hundreds of thousands of friends. The signature QQ is expected to be 2,500, and it will affect the at least 300 friends of these 2,500 people. The conservative dissemination range can also reach 7,500,000 times. . News source manufacturing: It is the winner to be able to send news on the education and training website. The problem solving: 1. Utilizing the influence of the website where the news is located to enhance the brand image, it is more cost -effective and effective than online advertising. 2, the news communication rate is high, if the quality is high, it can be reprinted, and the cost of media public joints is more than the school. 3, news can interact with potential student groups, they can leave a message to facilitate the realistic ideas of potential students. E effect assessment: In the way of manufacturing news sources to publish soft texts on the website that students often focus on student groups, and the strong influence of the website published by soft texts can allow search engines to include quality news, more more It can affect the members of these websites directly to the core group, let the educational objects actively understand the website and school, and then form a potential consumer group.
If you have human resources, you can consider it, post it, community blog, and email to promote. Of course, the cost is very low, and the effect must be accumulated for a long time to see! The bidding of the search engine is now relatively high. It is recommended to do SEO. The price is relatively low.
I have done a more effective way to spread the course through the online education platform. It is matched with a group mode that is limited to time. In addition to the participation of the offline student union, some students in other regions will feel that the discount will also be involved. This is me before. Unexpectedly.
There are many ways to drain the education and training institutions. In fact, the agency that enrolls a great enrollment can make a way to the extreme. To revitalize this channel, usually the source of students will continue. The most common offline institutions are ground push, ground activities, lectures, and so on. Igly, it is recommended to push the funnel computing every time. For example, how many people I have arranged, how many people have arranged, issued a single leaflet, the clue or transaction that I finally received As a task, just feel that the advertisement is sent out. The operation of simply handing the advertisement is invalid. Only by doing funnel statistics can we summarize the data next time and make better resource arrangements. The online drainage methods of institutions are more, including social marketing, self -media marketing, circle of friends, and short video live marketing. In media marketing Conal media era, individuals can have a huge user group. Education institutions can seize this opportunity, register as media people, carry out self -media marketing, expose the brand and enhance popularity. Common media marketing channels include Zhihu, WeChat public account, Weibo, headline, Baijia, Big Fish, Penguin, and so on.
Caris marketing WeChat group is the most common type of online community marketing method. In popular terms, the institution connects the parents through the WeChat group, and the output Let parents feel that they have gained in the community, willing to stay in the group's group, and then make parents willing to buy courses through continuous and effective output.
Plip promotion of friends Plip circle marketing refers to the use of WeChat platforms to publish product information, curriculum discounts on the circle of friends, use acquaintance relationship chain to spread, sales and other behaviors Essence The cost of paying is low, but the wrong marketing method (frequently sending advertising messages) will annoy users and cause user loss.
Video, live broadcast promotion The past 2019 is the first year of small videos and live broadcasts. Do a good job of marketing for short videos and live broadcasts. Corporate culture and products are clever marketing, with a wide range of publicity and stronger strength. The live broadcast can cleverly implant advertisements to achieve the effect of publicity and direct guidance. More common videos, live marketing include vibrato, watermelon videos, fast hands, and so on. In order to match the above -mentioned online promotion, teachers can build their own online platforms with the help of Meiyue Education to produce online courses as the content of the dissemination; in addition, Meiyan education groups and discounts Marketing functions such as coupons can also achieve effective promotion of the course.
The best is word of mouth. This is based on the product, the product is 1, this must be stood up.
A good marketing methods, in fact, try to analyze in two angles:
1, the trust of new customers, how to obtain the trust of new customers, this is very important. The best is to speak through the product, and you can contact the product and service before the customer buys. This will slowly form trust.
2, the active of old customers, in fact, old customers are not only offline learning, and continuous review after class is also very important. Content. In this way, related marketing can be carried out.
So at this time, it is important for the training institution to have its own learning platform and operate. This is a new operating idea. Long -term accumulation will gradually improve the effect.
we provided that the training institutions can have our own training and learning platform, and retain customers, obtain potential customers, and have great help.
The best is word of mouth. This is based on the product, the product is 1, this must be stood up.
A good marketing methods, in fact, try to analyze in two angles:
1, the trust of new customers, how to obtain the trust of new customers, this is very important. The best is to speak through the product, and you can contact the product and service before the customer buys. This will slowly form trust.
2, the active of old customers, in fact, old customers are not only offline learning, and continuous review after class is also very important. Content. In this way, related marketing can be carried out.
So at this time, it is important for the training institution to have its own learning platform and operate. This is a new operating idea. Long -term accumulation will gradually improve the effect.
we provided that the training institutions can have our own training and learning platform, and retain customers, obtain potential customers, and have great help.
This: Be careful
Links:/question/24834631/Answer/124238509
Source: Zhihu
The copyright belongs to the author, please contact the author to get authorized.
Faced with such fierce competition, how can you stand out and be unique, and the brand's promotion and marketing strategy is very critical. After observation, it is found that some advertising methods in the training industry have some problems, and the new marketing methods are lacking. Therefore, the brand promotion of various training and education institutions is exactly the same, and it has not achieved new effects.
Is to solve the problem of how to promote the education and training institutions, we must first understand the way of advertising and existing problems:
1. The cost of outdoor advertising is high, and the effect cannot be monitored.
2, keyword ranking burning money like flowing water, it does not necessarily work, and cannot prevent the entry of garbage flow.
3. The key to the training and education industry is brand communication. If the school's reputation is not good and word of mouth, it is difficult to enroll students.
4. The lack of marketing methods causes the word of word of mouth to be unable to carry out large scale, and does not form a large -scale word -of -mouth effect.
The new marketing solution (currently there are four categories, of course, there are more):
. Postering competition: posting the target forum to increase the receipt, 1 post at least 4 people read.
The problem solving:
1. The cost of outdoor advertising is high, and the effect cannot be monitored; posting to solve regional problems and cover all local forums.
2, keyword ranking burning money like flowing water, it may not work.
3, post -post, monitor at any time, grasp the potential object comments, and deepen the brand impression.
Effective assessment:
The soft text posted on the post is best made into a combination of graphic and text. The posting articles can be an article collected in the essay competition. Each article brings the link of the website.
In this posting competition, the amount of the website has risen rapidly, and the ranking is higher. At the same time, through the keyword settings of the article, the search volume and access volume of the website indirectly increases.
In calculated by the communication rate of 1: 4 per post, the number of people affects more than 200,000, and the propaganda effect is long -term. As long as the post is sent out, it will not be deleted. Media advertising is more durable and advantageous.
Perhaps you will say that some of our company will post it, but do you think about how much can he send a day, can the effect be compared with large -scale posting?
. Blog marketing: Topic topic: Topics Marketing, blog posts.
The problem solving:
1. Use a certain topic to form a word -of -mouth communication effect to make the school's popularity more widely spread;
2. Use the role of the blogger's own opinion leader to instill the brand for the reading object Image.
3. Interactive interaction with potential student groups to master their trends.
Effective assessment:
The extensive spread of articles about the website spread to the outside world through blogging to achieve the purpose of in -depth marketing.
The content of the article is carefully designed, with public relations properties, including keywords that can directly attract attention (mainly softened text), and directly click to enter the website.
three, QQ signature: slogan website, 1 person affects hundreds of people.
The problem solving:
1. Use a certain topic to form a word -of -mouth communication effect to make the school's popularity more widely spread;
2. Use the role of the blogger's own opinion leader to instill the brand for the reading object Image.
3. Interactive interaction with potential student groups to master their trends.
Effective assessment:
The combination of a classic website slogan with the website to achieve the purpose of virus marketing. Hanging the slogan alone will affect his hundreds of thousands of friends. The signature QQ is expected to be 2,500, and it will affect the at least 300 friends of these 2,500 people. The conservative dissemination range can also reach 7,500,000 times.
. News source manufacturing: It is the winner to be able to send news on the education and training website.
The problem solving:
1. Utilizing the influence of the website where the news is located to enhance the brand image, it is more cost -effective and effective than online advertising.
2, the news communication rate is high, if the quality is high, it can be reprinted, and the cost of media public joints is more than the school.
3, news can interact with potential student groups, they can leave a message to facilitate the realistic ideas of potential students.
E effect assessment:
In the way of manufacturing news sources to publish soft texts on the website that students often focus on student groups, and the strong influence of the website published by soft texts can allow search engines to include quality news, more more It can affect the members of these websites directly to the core group, let the educational objects actively understand the website and school, and then form a potential consumer group.
If you have human resources, you can consider it, post it, community blog, and email to promote. Of course, the cost is very low, and the effect must be accumulated for a long time to see! The bidding of the search engine is now relatively high. It is recommended to do SEO. The price is relatively low.
Soft text promotion, forum promotion, knowing promotion, etc.
I have done a more effective way to spread the course through the online education platform. It is matched with a group mode that is limited to time. In addition to the participation of the offline student union, some students in other regions will feel that the discount will also be involved. This is me before. Unexpectedly.
There are many ways to drain the education and training institutions. In fact, the agency that enrolls a great enrollment can make a way to the extreme. To revitalize this channel, usually the source of students will continue.
The most common offline institutions are ground push, ground activities, lectures, and so on.
Igly, it is recommended to push the funnel computing every time. For example, how many people I have arranged, how many people have arranged, issued a single leaflet, the clue or transaction that I finally received As a task, just feel that the advertisement is sent out. The operation of simply handing the advertisement is invalid. Only by doing funnel statistics can we summarize the data next time and make better resource arrangements.
The online drainage methods of institutions are more, including social marketing, self -media marketing, circle of friends, and short video live marketing.
In media marketing
Conal media era, individuals can have a huge user group. Education institutions can seize this opportunity, register as media people, carry out self -media marketing, expose the brand and enhance popularity. Common media marketing channels include Zhihu, WeChat public account, Weibo, headline, Baijia, Big Fish, Penguin, and so on.
Caris marketing
WeChat group is the most common type of online community marketing method. In popular terms, the institution connects the parents through the WeChat group, and the output Let parents feel that they have gained in the community, willing to stay in the group's group, and then make parents willing to buy courses through continuous and effective output.
Plip promotion of friends
Plip circle marketing refers to the use of WeChat platforms to publish product information, curriculum discounts on the circle of friends, use acquaintance relationship chain to spread, sales and other behaviors Essence The cost of paying is low, but the wrong marketing method (frequently sending advertising messages) will annoy users and cause user loss.
Video, live broadcast promotion
The past 2019 is the first year of small videos and live broadcasts. Do a good job of marketing for short videos and live broadcasts. Corporate culture and products are clever marketing, with a wide range of publicity and stronger strength. The live broadcast can cleverly implant advertisements to achieve the effect of publicity and direct guidance. More common videos, live marketing include vibrato, watermelon videos, fast hands, and so on.
In order to match the above -mentioned online promotion, teachers can build their own online platforms with the help of Meiyue Education to produce online courses as the content of the dissemination; in addition, Meiyan education groups and discounts Marketing functions such as coupons can also achieve effective promotion of the course.