1 thought on “allah jewelry wholesale Auto marketing planning scheme 4 articles”
Lorraine
jewelry box packaging paper wholesale In order to achieve higher terminal sales, a car sales company invited consulting and planning companies for packaging planning. Below, let me introduce 4 articles about car marketing planning schemes. Welcome to read. Auto marketing plan 1 . Overview of the auto repair plant 1 Geographical location
Business 4 employee number and type of work 5 month profit amount , target customer group , part of the gauge fish pond n 1 n 1 Insurance Company 2 Hotels or hotels 3 related app4 car decoration companies 5 4. Marketing strategy 1 free free Car washing -may be permanent 2 Alliance merchants -restaurants, APPs, radio, 3 free maintenance -new and old customers 4 drawing session -pull banner, find a reason . Specific solutions for marketing 6. The back -end value shaping Slow up. In the establishment of a car product store in the factory In advertising The promotion method as follows: 1. All maintenance costs reaches the yuan, you can get gifts 2. All in this book If the factory consumes it, you can get the preferential price of high -priced products The entertainment centers in the factory The function is as follows: 1. Places where customers have rest 2, let let Customers can learn more about the company's car's . Seriously serve customers carefully, so that customers are satisfied with 4. Let customers make suggestions in a timely manner 5. Promoting products to customers in a timely manner, gift gifts n Establish a member system The functions as follows: 1. Stable customers, promote continuous consumption . Provide customers with better service . Provide customers with higher value r 4. You can enjoy the preferential price of car maintenance and car decoration of our factory Finally, shape your own brand -the heavy level Selling method The use value of selling products itself can only sell guidance prices/vehicles . If you just become an ordinary commercial car, put them in ordinary 4S stores, use ordinary sales methods to use ordinary sales methods Maybe it can only sell at most one market guidance, and it may also encounter the price reduction recruitment of the same city and the brand owner. This is the tragic ending without value innovation. The two types of selling The cultural value of selling products can be increased by 1,000 yuan/vehicle . If you design it the most popular tide car in the quarter, you can increase at least 1,000 yuan per unit Essence It is estimated that the secret tricks of the same brand owner's price reduction are not available, because your car has culture and this culture, consumers are willing to pay more money. This is the cultural value innovation of the product. The 3 types of selling The brand value of selling products can be increased by 3,000 yuan/set . If you label it to the famous brand, it can sell for 2,000 yuan-3000 yuan at high prices money. It is useless to make a cheap 2,000 yuan in the same city store, because your car is a brand, and almost everyone is willing to pay for the brand. This is the brand value innovation of the product. The 4 types of selling The combination value of selling products, selling 4,000 yuan/settled no problem If you replace your car with insurance, second -hand car replacement, boutique packaging, combination into combination, combined into it into into A rest assured that the car purchase chain business is called "I am a car mad". I recommend listening to WeChat. It's no problem to sell 4,000 yuan. The owner of the same city shop is that the price is 3,000 yuan to shout to break his throat. It is useless to come here. This is the value innovation of the product portfolio. The 5 types of selling The extended functional value of selling products, selling 5,000 yuan/units can definitely If found that the additional product materials you are equipped with your car turned out to be nano -environmental materials If you do it, then I will help you dig out its technological content, green non -polluting function, and selling 5,000 yuan per unit is definitely possible. At this time, the boss of the same city is not embarrassed to call a cheap 3,000 yuan, because no one believes that the cheap 3,000 yuan car will have any technological content and green environmental protection function. This is the extension of the product's extension value innovation. The 6th way of selling The market value of selling products, selling 6,000 yuan/table is not If you will have your technical content, green and environmentally friendly cars target Combine different holidays. Valentine's Day is ready for a stylish couple suit gift box. It is named "Cheng Shuangcheng Pay" or "Long Time". For the new wedding Yaner, newcomers who are preparing to get married will definitely allow young people to pay the money after paying the money Do not forget to say "thank you", this is the market value innovation of the product segment. The 7 types of selling The packaging value of selling products, selling more 7,000 yuan/units may be more popular If the technological content, green and environmentally friendly cars Valentine's Day suit Three types of packaging: one is an affordable installation, selling 6,000 yuan per unit; the second is exquisite costume, selling 6,500 yuan/units; the third is luxurious outfit, selling more than 7,000 yuan/set. It is certain that the most popular in the end is definitely not the affordable installation of 6,000 yuan/units, but 7,000 yuan/units. This is the packaging value innovation of the product. The 8th method of selling Moving the memorial value of selling products, not selling more than 10,000 yuan/one unless the brain is water If this car is visited by Hu Jintao or Obama and other celebrities, he has taken it, and then then again, and then again Under Wang Sicong's accidental spitting, such a car does not sell 10,000 yuan/unless the brain is in water, this is the commemorative value innovation of the product. Marketing decoding: 1 In consumers often buy products, in addition to the value of the product itself, it is more to buy a feeling, culture, expectation, face, circle, dignity, respect, understanding, understanding, understanding, understanding, understanding, understanding Symbolic significance such as status and so on. 2 The world car, the world in the car -its cost -effectiveness, quality, and feelings are still the same, but as the world outside the car changes, its value is constantly changing. 3 The same car, with different value innovation strategies, will produce different marketing results. If you can deeply understand the meaning of planning, you will also plant it into the "world in the car" and get out. Can't you come Car marketing plan 3 The first part of the market status analysis 1.1 The city's car market status With the rapid development of the economy, the city's car ownership also shows rapid growth The situation, which has raised a strong motivation for the development of my country's automobile service industry. The entire automotive service industry in my country may be a trillion -dollar market, and the industry's development potential will be huge. The development potential of my country's automobile service industry is huge in two aspects: 1. Driven by the policy of my country's automobile market, the automotive preservation of automobiles shows rapid and steady growth trend. With the continuous development of third- and fourth -tier cities, the automotive market is undergoing three or four or four. The transformation of the level market has created a good environment for the development of my country's automobile service industry; 2. In the mature automotive market, the car sales profit accounts for about 20%of the entire automotive industry, and the profit after -sales service industry accounts for about 55 %. 1.2 Chrysler 300C product background Chrysler 300C is the most luxurious product in its brand history created by Chrysler's investment of $ 1 billion. So far The title of the most worthwhile model in 2012 "was rated as" the best Chrysler sedan in the past two decades "by the most authoritative consumer shopping guide publications in North America. It is worth mentioning that the Chrysler 300C has won the "Top Ten Top Ten" awards of "Top Ten Internal Injanits in the World" and "Top Ten Elections in the World". 1.3 Cryler's 300C core competitiveness The longest, widest, and longest wheelbase among the same -level models. 50151880 1475mm body size and 3050mm wheelbase. The 5 -link rear suspension system originated from Daimler, far better than competitors. engine technology. 5.7LHEMI V8 engines with MDS variable displacement technology, and 3.5L and 2.7L engines with active air -voltage pressure functions. This steering is strong. The steering system is derived from Daimler technology. The unique collapse of the axle is perfectly combined with the Daimler rear drive. 6. Safe. Dermia's security body framework, high waistline design. Five -star anti -collision body structure 6 airbag. The variable damping system. Function: Can automatically adjust the carrier level and height of the vehicle. When the car is rolled in or loaded by the vehicle or the car is more than the front row, it can automatically mediate the vehicle to restore the balance. Boston audio. Professional audio system designated by the White House. The second part S.W.O.T Analysis 2.1 S. Advantages The brand with deep heritage, outstanding personality German technology in the Chinese market is deeply rooted American spirit and biological brand Impact is known for its safety, appearance, and power D disadvantage The target audience definition is too narrow users do not understand the brand Not enough Opportunities Theme melody of the harmonious society The high -end car market booms Consumer brand awareness is getting stronger and stronger threats brand of competitors The offensive is strong, with many years of brand accumulation and brand emotion The conflict between the American appearance and the Chinese aesthetics The control of the policy on large displacement cars n The third part of the vehicle competition In view of us The budget direction of 400,000 yuan has been determined, so we have chosen 399,900 Klesler 300C 3.0L Excellence Edition and 466,600 yuan BMW 525LI leading type for comparison. 3.1 Model background: BMW 5 Series has been domestically produced in domesticization. 300C has been made in China. Domestic -produced, also caused a sensation in the field of high -level luxury cars. With the re -adjustment of the product structure and asset reorganization of Chrysler, 300C is no longer domestically produced, and it has bid farewell to the Chinese people for a while. The current Chrysler 300C is equipped with a 3.6-liter engine with a price range of 44.69-491,900 yuan. At the Beijing Auto Show, Chrysler 300C launched the 3.0L model. As the entry level of the car, the 3.0L model currently has only one, and the price is 30,000 yuan. The BMW 5 Series is a familiar face in China. The BMW 5 Series LI has launched 11 models with a price range of 435,600 yuan to 797,600 yuan. Obviously, the BMW 5 Series LI has a close intersection with the Chrysler 300C, especially in the entry and middle version. 3.2 appearance comparison: The American atmosphere and luxury VS German smooth movement The appearance of the Chrysler 300C has optimized and redesigned the many details. It looks much more detailed than the previous American car style. The straight lines of Chrysler's 300C atmosphere not only highlight the tough style, but also a large and luxurious American car temperament. The BMW 5 Series LI adheres to the temperament of German luxury sports cars. Them chart 300C 300C compared to the BMW 5 Series Li . In terms of the front of the car, the grille and headlights in the Chrysler 300C front have been re -designed, younger and more detailed than ever. The front face of the BMW 5 Series re -designed the front bumper. The chrome -plated lines were added near the fog lights, revealing the simple and generous luxury sports car temperament. MMMC 5 Series Li uses 2.0T and 3.0T turbocharged inline 4 -cylinder engine, and the 525Li model is 2.0T power. With direct injection and Double Vanos, technical support, the maximum power of 160kW/5000 -6000rpm, peak torque 310N.M/1350-4800rpm, acceleration is more advantageous, but it must use No. 97 (Beijing 95) gasoline. In terms of cost. 3.7 Comparison summary Ampipped year -on -year, the BMW 5 Series li is a lot behind the configuration than the Chrysler 300C, and the safe and comfortable function is better than the BMW 5 Series Li. As for how to choose the two cars? The key must be reasonable from their preferences and actual car use. Oval analysis of the fourth consumer group 30-39-year-old people have purchased 55.5%. Pay attention to 44.1%, but only 25.9%of the car purchase crowd is the largest potential consumer group for the first car purchase. It can be found that people over the age of 40 have basically reached saturation. The people aged 30-39 still have some room for growth. It is speculated that at the end of the 20-29 years and the early 30-39 years, it was the first car purchase. The fifth activity promotion 5.1 Activity purpose: promotional promotion, giving back old users 5.2 sales channels 1. Store marketing through the establishment of 4S stores, sales online stores Wait directly to the majority of consumer groups. 2. Online marketing disclosure on the Internet to disclose the Chrysler's 300C, configuration, price, and comparative models. 5.3 Promotion method 1. Media advertising on TV, newspapers and magazines to introduce the Chrysler 300C in detail, preferential policies, corporate activities, etc. 2. The development of the Internet to promote the Internet enables our information to be unreasonable to the dissemination of information and has the characteristics of low cost, rapid spread, and wide area. 3. The owner information of the car will invite customers to communicate with the owner information of the 4S shop 4. Test ride test drive: Invite some loyal customers for test drive and test drive experience to allow customers to experience the performance decoration of Chrysler 300C, etc. Give full excavation of potential customers. 5. Public relations activities can hold a press conference to hold a car show for customers to feel more intuitive to feel the image of Chrysler 300C. 6. Increase the promotional efforts, or the promotion of new beef. Such activities are the most direct price reduction, discounts, gift insurance, etc., as well as the launch of zero -interest rate purchase, gift packages and other discounts. 7. Thank you for your promotional activities to celebrate sales to reach a certain number of sales. Thanks to consumers, buy a car to enjoy a great gift package, zero interest rate purchase, the minimum down payment, etc. In addition, some merchants will launch some warranty and gifts in the car. 8. Promotion activities on holidays and special days The sixth operation plan 6.1 Preliminary preparations for preliminary preparations, personnel arrangements, material preparation, test scheme. 6.2 Activity process and personnel arrangement The activity process: In the night before development: arrangement platform, ceremony platform and audio equipment installation; : Clean cleaning; : 6:20 Comprehensive security work; 6:30 Each participating car and other equipment are present, and start work; 7:20 participating equipment is placed; 7:30 (30 Play music) Miss Etiquette invites guests and reporters to the main venue; 7:50 participating in the opening ceremony is in place; 8:00 The host announced the opening ceremony to start the introduction to the elder guests, as well as the organizer to co -organize Fanghe sponsoring unit 8:10 (music stop) Please speak for supplier representatives; 8:20 Please speak from the person in charge of Oriental Information 8:30 End of the opening ceremony, the auto show event officially starts; 8:35 Start stage performances; Themo model appearance, catwalk show T: attract the attention of the masses, gather popularity 9:00 performance end; :05 On -site interaction, there is a prize Q
jewelry box packaging paper wholesale In order to achieve higher terminal sales, a car sales company invited consulting and planning companies for packaging planning. Below, let me introduce 4 articles about car marketing planning schemes. Welcome to read.
Auto marketing plan 1
. Overview of the auto repair plant
1
Geographical location
Business
4
employee number and type of work
5
month profit amount
, target customer group
, part of the gauge fish pond n 1 n 1
Insurance Company 2
Hotels or hotels 3
related app4
car decoration companies 5
4. Marketing strategy
1
free free Car washing -may be permanent
2
Alliance merchants -restaurants, APPs, radio,
3
free maintenance -new and old customers
4
drawing session -pull banner, find a reason
. Specific solutions for marketing
6. The back -end value shaping
Slow up.
In the establishment of a car product store in the factory
In advertising
The promotion method as follows:
1. All maintenance costs reaches the yuan, you can get gifts
2. All in this book If the factory consumes it, you can get the preferential price of high -priced products
The entertainment centers in the factory
The function is as follows:
1. Places where customers have rest
2, let let Customers can learn more about the company's car's
. Seriously serve customers carefully, so that customers are satisfied with
4. Let customers make suggestions in a timely manner
5. Promoting products to customers in a timely manner, gift gifts
n Establish a member system
The functions as follows:
1. Stable customers, promote continuous consumption
. Provide customers with better service
. Provide customers with higher value r
4. You can enjoy the preferential price of car maintenance and car decoration of our factory
Finally, shape your own brand -the heavy level
Selling method
The use value of selling products itself can only sell guidance prices/vehicles
. If you just become an ordinary commercial car, put them in ordinary 4S stores, use ordinary sales methods to use ordinary sales methods Maybe it can only sell at most one market guidance, and it may also encounter the price reduction recruitment of the same city and the brand owner. This is the tragic ending without value innovation.
The two types of selling
The cultural value of selling products can be increased by 1,000 yuan/vehicle
. If you design it the most popular tide car in the quarter, you can increase at least 1,000 yuan per unit Essence It is estimated that the secret tricks of the same brand owner's price reduction are not available, because your car has culture and this culture, consumers are willing to pay more money. This is the cultural value innovation of the product.
The 3 types of selling
The brand value of selling products can be increased by 3,000 yuan/set
. If you label it to the famous brand, it can sell for 2,000 yuan-3000 yuan at high prices money. It is useless to make a cheap 2,000 yuan in the same city store, because your car is a brand, and almost everyone is willing to pay for the brand. This is the brand value innovation of the product.
The 4 types of selling
The combination value of selling products, selling 4,000 yuan/settled no problem
If you replace your car with insurance, second -hand car replacement, boutique packaging, combination into combination, combined into it into into A rest assured that the car purchase chain business is called "I am a car mad". I recommend listening to WeChat. It's no problem to sell 4,000 yuan. The owner of the same city shop is that the price is 3,000 yuan to shout to break his throat. It is useless to come here. This is the value innovation of the product portfolio.
The 5 types of selling
The extended functional value of selling products, selling 5,000 yuan/units can definitely
If found that the additional product materials you are equipped with your car turned out to be nano -environmental materials If you do it, then I will help you dig out its technological content, green non -polluting function, and selling 5,000 yuan per unit is definitely possible. At this time, the boss of the same city is not embarrassed to call a cheap 3,000 yuan, because no one believes that the cheap 3,000 yuan car will have any technological content and green environmental protection function. This is the extension of the product's extension value innovation.
The 6th way of selling
The market value of selling products, selling 6,000 yuan/table is not
If you will have your technical content, green and environmentally friendly cars target Combine different holidays. Valentine's Day is ready for a stylish couple suit gift box. It is named "Cheng Shuangcheng Pay" or "Long Time". For the new wedding Yaner, newcomers who are preparing to get married will definitely allow young people to pay the money after paying the money Do not forget to say "thank you", this is the market value innovation of the product segment.
The 7 types of selling
The packaging value of selling products, selling more 7,000 yuan/units may be more popular
If the technological content, green and environmentally friendly cars Valentine's Day suit Three types of packaging: one is an affordable installation, selling 6,000 yuan per unit; the second is exquisite costume, selling 6,500 yuan/units; the third is luxurious outfit, selling more than 7,000 yuan/set. It is certain that the most popular in the end is definitely not the affordable installation of 6,000 yuan/units, but 7,000 yuan/units. This is the packaging value innovation of the product.
The 8th method of selling
Moving the memorial value of selling products, not selling more than 10,000 yuan/one unless the brain is water
If this car is visited by Hu Jintao or Obama and other celebrities, he has taken it, and then then again, and then again Under Wang Sicong's accidental spitting, such a car does not sell 10,000 yuan/unless the brain is in water, this is the commemorative value innovation of the product.
Marketing decoding: 1
In consumers often buy products, in addition to the value of the product itself, it is more to buy a feeling, culture, expectation, face, circle, dignity, respect, understanding, understanding, understanding, understanding, understanding, understanding Symbolic significance such as status and so on.
2
The world car, the world in the car -its cost -effectiveness, quality, and feelings are still the same, but as the world outside the car changes, its value is constantly changing.
3
The same car, with different value innovation strategies, will produce different marketing results. If you can deeply understand the meaning of planning, you will also plant it into the "world in the car" and get out. Can't you come
Car marketing plan 3
The first part of the market status analysis
1.1 The city's car market status
With the rapid development of the economy, the city's car ownership also shows rapid growth The situation, which has raised a strong motivation for the development of my country's automobile service industry. The entire automotive service industry in my country may be a trillion -dollar market, and the industry's development potential will be huge. The development potential of my country's automobile service industry is huge in two aspects: 1. Driven by the policy of my country's automobile market, the automotive preservation of automobiles shows rapid and steady growth trend. With the continuous development of third- and fourth -tier cities, the automotive market is undergoing three or four or four. The transformation of the level market has created a good environment for the development of my country's automobile service industry; 2. In the mature automotive market, the car sales profit accounts for about 20%of the entire automotive industry, and the profit after -sales service industry accounts for about 55 %.
1.2 Chrysler 300C product background
Chrysler 300C is the most luxurious product in its brand history created by Chrysler's investment of $ 1 billion. So far The title of the most worthwhile model in 2012 "was rated as" the best Chrysler sedan in the past two decades "by the most authoritative consumer shopping guide publications in North America. It is worth mentioning that the Chrysler 300C has won the "Top Ten Top Ten" awards of "Top Ten Internal Injanits in the World" and "Top Ten Elections in the World".
1.3 Cryler's 300C core competitiveness
The longest, widest, and longest wheelbase among the same -level models. 50151880 1475mm body size and 3050mm wheelbase.
The 5 -link rear suspension system originated from Daimler, far better than competitors.
engine technology. 5.7LHEMI V8 engines with MDS variable displacement technology, and 3.5L and 2.7L engines with active air -voltage pressure functions.
This steering is strong. The steering system is derived from Daimler technology.
The unique collapse of the axle is perfectly combined with the Daimler rear drive. 6. Safe. Dermia's security body framework, high waistline design. Five -star anti -collision body structure 6 airbag.
The variable damping system. Function: Can automatically adjust the carrier level and height of the vehicle. When the car is rolled in or loaded by the vehicle or the car is more than the front row, it can automatically mediate the vehicle to restore the balance.
Boston audio. Professional audio system designated by the White House.
The second part S.W.O.T Analysis
2.1 S. Advantages
The brand with deep heritage, outstanding personality
German technology in the Chinese market is deeply rooted
American spirit and biological brand Impact
is known for its safety, appearance, and power
D disadvantage
The target audience definition is too narrow
users do not understand the brand
Not enough
Opportunities
Theme melody of the harmonious society
The high -end car market booms
Consumer brand awareness is getting stronger and stronger
threats
brand of competitors The offensive is strong, with many years of brand accumulation and brand emotion
The conflict between the American appearance and the Chinese aesthetics
The control of the policy on large displacement cars n The third part of the vehicle competition
In view of us The budget direction of 400,000 yuan has been determined, so we have chosen 399,900 Klesler 300C 3.0L Excellence Edition and 466,600 yuan BMW 525LI leading type for comparison.
3.1 Model background: BMW 5 Series has been domestically produced in domesticization. 300C has been made in China. Domestic -produced, also caused a sensation in the field of high -level luxury cars. With the re -adjustment of the product structure and asset reorganization of Chrysler, 300C is no longer domestically produced, and it has bid farewell to the Chinese people for a while. The current Chrysler 300C is equipped with a 3.6-liter engine with a price range of 44.69-491,900 yuan. At the Beijing Auto Show, Chrysler 300C launched the 3.0L model. As the entry level of the car, the 3.0L model currently has only one, and the price is 30,000 yuan.
The BMW 5 Series is a familiar face in China. The BMW 5 Series LI has launched 11 models with a price range of 435,600 yuan to 797,600 yuan. Obviously, the BMW 5 Series LI has a close intersection with the Chrysler 300C, especially in the entry and middle version.
3.2 appearance comparison: The American atmosphere and luxury VS German smooth movement
The appearance of the Chrysler 300C has optimized and redesigned the many details. It looks much more detailed than the previous American car style. The straight lines of Chrysler's 300C atmosphere not only highlight the tough style, but also a large and luxurious American car temperament. The BMW 5 Series LI adheres to the temperament of German luxury sports cars.
Them chart 300C 300C compared to the BMW 5 Series Li
. In terms of the front of the car, the grille and headlights in the Chrysler 300C front have been re -designed, younger and more detailed than ever. The front face of the BMW 5 Series re -designed the front bumper. The chrome -plated lines were added near the fog lights, revealing the simple and generous luxury sports car temperament.
MMMC 5 Series Li uses 2.0T and 3.0T turbocharged inline 4 -cylinder engine, and the 525Li model is 2.0T power. With direct injection and Double Vanos, technical support, the maximum power of 160kW/5000 -6000rpm, peak torque 310N.M/1350-4800rpm, acceleration is more advantageous, but it must use No. 97 (Beijing 95) gasoline. In terms of cost.
3.7 Comparison summary
Ampipped year -on -year, the BMW 5 Series li is a lot behind the configuration than the Chrysler 300C, and the safe and comfortable function is better than the BMW 5 Series Li. As for how to choose the two cars? The key must be reasonable from their preferences and actual car use.
Oval analysis of the fourth consumer group
30-39-year-old people have purchased 55.5%. Pay attention to 44.1%, but only 25.9%of the car purchase crowd is the largest potential consumer group for the first car purchase. It can be found that people over the age of 40 have basically reached saturation. The people aged 30-39 still have some room for growth. It is speculated that at the end of the 20-29 years and the early 30-39 years, it was the first car purchase.
The fifth activity promotion
5.1 Activity purpose:
promotional promotion, giving back old users
5.2 sales channels
1. Store marketing through the establishment of 4S stores, sales online stores Wait directly to the majority of consumer groups.
2. Online marketing disclosure on the Internet to disclose the Chrysler's 300C, configuration, price, and comparative models.
5.3 Promotion method
1. Media advertising on TV, newspapers and magazines to introduce the Chrysler 300C in detail, preferential policies, corporate activities, etc.
2. The development of the Internet to promote the Internet enables our information to be unreasonable to the dissemination of information and has the characteristics of low cost, rapid spread, and wide area.
3. The owner information of the car will invite customers to communicate with the owner information of the 4S shop
4. Test ride test drive: Invite some loyal customers for test drive and test drive experience to allow customers to experience the performance decoration of Chrysler 300C, etc. Give full excavation of potential customers.
5. Public relations activities can hold a press conference to hold a car show for customers to feel more intuitive to feel the image of Chrysler 300C.
6. Increase the promotional efforts, or the promotion of new beef. Such activities are the most direct price reduction, discounts, gift insurance, etc., as well as the launch of zero -interest rate purchase, gift packages and other discounts.
7. Thank you for your promotional activities to celebrate sales to reach a certain number of sales. Thanks to consumers, buy a car to enjoy a great gift package, zero interest rate purchase, the minimum down payment, etc. In addition, some merchants will launch some warranty and gifts in the car.
8. Promotion activities on holidays and special days
The sixth operation plan
6.1 Preliminary preparations for preliminary preparations, personnel arrangements, material preparation, test scheme.
6.2 Activity process and personnel arrangement
The activity process:
In the night before development: arrangement platform, ceremony platform and audio equipment installation;
: Clean cleaning;
: 6:20 Comprehensive security work;
6:30 Each participating car and other equipment are present, and start work;
7:20 participating equipment is placed;
7:30 (30 Play music) Miss Etiquette invites guests and reporters to the main venue;
7:50 participating in the opening ceremony is in place;
8:00 The host announced the opening ceremony to start the introduction to the elder guests, as well as the organizer to co -organize Fanghe sponsoring unit
8:10 (music stop) Please speak for supplier representatives;
8:20 Please speak from the person in charge of Oriental Information
8:30 End of the opening ceremony, the auto show event officially starts;
8:35 Start stage performances;
Themo model appearance, catwalk show
T: attract the attention of the masses, gather popularity
9:00 performance end;
:05 On -site interaction, there is a prize Q