1 thought on “Why is the community the future of business!”
Constance
This article is written to those who are about to start a business and are starting a business. If you have insights on the community, you are welcome to enlighten me. Dry the brain burning the brain, and those who are irritable, read carefully! It will not be negotiated in the future -Wu Xiaobo
The evolution of business forms and future physical store mode The appearance is a place for consumers to consume. There is no need to add too much. With the saturation of products and the flood of the brand, physical stores have transformed from traditional extensive operations to refined operations: location, decoration, display, big brand introduction, and personnel training, etc., all prove that people's consumer demand has already been With the change of supply and demand relationship, the needs of pure material to rising to spiritual needs, people no longer simply pursue the efficacy and functions of the product, and pay more attention to the feeling and enjoyment of the people who sell the products, including the product, including the product, and the products around the product. In this evolution, it will be cleaned out of physical stores that will not be changed. To this day, no matter how small the store is, it will not be too bad, because what can survive is the product of cleaning so far ... But today, especially after the Internet e -commerce, a large wave of e -commerce impact physical stores The remarks that the physical store must die is full of streets and alleys. In fact, it is not a new business form such as e -commerce that has impacted physical stores. No matter how well the Internet is, people are just symbols in the Internet. In essence, people have always lived in reality. The so -called online shock and offline, but online gameplay has increased the maintenance of traditional physical stores. Through changes in the relationship between supply and demand, traditional physical stores have realized the initial transformation from material needs to mental needs. The emergence of e -commerce has raised the preliminary spiritual needs to the deep spiritual needs and even reached the level of soul. The characteristics of examples of e -commerce: shopping at home, delivery to the door, trading guarantee, return mechanism, review mechanism, sharing mechanism. Delivery meets the most essential laziness needs of human spirit. The transaction guarantee, the return mechanism meets the spiritual demands of people's safety. Comments and sharing meet the needs of people's sense of presence and a sense of important. In contrast, traditional physical stores are difficult to meet these needs. It can only reach a shallow spiritual level. It can only fight for price, brand, service, and decoration. In 2018 physical stores have entered the center of all air outlets, and their advantages are being re -written. The center of all the storms is the real value of physical stores in the future, which will directly enter the spiritual world of consumers. And my next assertion is that the way out of physical stores in the future must also be the community! Later, you will discuss "why is the community." The e -commerce model The earliest form of e -commerce is a series of e -commerce platforms represented by Taobao. The initial form was through the construction of underlying technology guarantee system logistics system, and realized that the physical stores were opened to the online platform. Through the promotion of capital, consumers have become traffic into the platform. The key points in this link: 1. The passenger flow of the mall is promoted by capital. 2. The shop threshold of the online mall is greatly reduced compared to offline physical stores, allowing more entrepreneurs to enter with a very low threshold. These two key points have formed a phenomenon: due to extremely low operating costs, the price of goods is cheaper than physical stores, consumers are convenient, and merchants sell well. Therefore, the number of merchants has increased crazy and traffic has continued to fission. Even so, the essence of the e -commerce platform is still a shopping platform. With the flood of e -commerce platforms, price wars, and ordering, etc. For merchants, consumers have no loyalty, so it has led many businesses to diversion customer data from e -commerce platforms to WeChat and the transformation of WeChat. The emergence of Weishang indicates that the entire business form will inevitably enter the next era: social era. Because social networking is the most direct form of people, it is the bottom form of the three levels of material, spirit and soul. The so -called micro -business form is just a small part of social e -commerce, and it is far from mature. Social e -commerce is just a shopping sector in social forms. The recent hot Pinduoduo is a typical social e -commerce platform. There are so -called S2B2C platforms, distribution platforms, and even Taoke platforms relying on traditional e -commerce Taobao. They all show that the evolution of traditional e -commerce platforms must be social, and it will inevitably reach the direct connection between people. At this time, the platform is just a tool. No matter what social e -commerce platform, it is bound to be based on social attributes. Therefore, it is foreseeable that e -commerce will eventually enter the social level, and the community must be the last entrance! S social e -commerce model S social e -commerce is an inevitable product of traditional e -commerce evolution, but there is still a pain point that cannot be bypassed: most operators are still doing things with traditional thinking, that is, use to use it, that is, use it, that is, use it, that is, use it, that is, use it, that is, use The mentality of selling goods and e -commerce sales of physical stores is playing social e -commerce! This point is the biggest problem that hinders the development of social e -commerce at the moment. Of course, this is also an inevitable situation. After all, not every operator can jump out of the established thinking model. The social e -commerce and traditional e -commerce have a essential difference: traditional e -commerce and physical stores, the core is to sell goods, and the core of social e -commerce is not selling goods at all, but sharing! The basis of social e -commerce is social. It is to form a trust relationship through social relationships, and share valuable sharing on the basis of trust relationships to obtain rewards given by the platform. This is a matter of essence. Is it a question of selling goods or making friends first. Traditional e -commerce thinking is to screen customers in traffic, and then develop social relations with customers. Social e -commerce thinking is to make friends sincerely, and share good products and services to friends on the basis of trust. Most of the social e -commerce practitioners borrow the reward mechanism of social e -commerce platforms to sell traditional models. Consumers do not know who you are, and start to sell your links crazy. Conversion rate ... The road of social e -commerce is also in the community. First learn to play the community, make friends, build a sense of trust, create the influence, and the product/service will naturally be traded, instead of being anxious just to sell it.
The emergence of new media The new media: Whether it is a self -media represented by the public account or the short video of Douyin fast hand, the outbreak of the new media shows people's needs from all angles. Change, people have sufficient fragmented time to fill the emptiness of the spirit. The core of the new media is the construction and output of content. Relying on the traffic of the new media platform, the result of the content output is to form fans, and the gathering of fans is the community. Today's new media operation is still more traffic than content, and it is more anxious than practical content. This is the same as the situation of e -commerce and social e -commerce. The future of the new media is also in the community. In other words, behind each high -quality author must be a community, not just a platform. The appearance of applets Why do the big guys in the Internet industry recognize the air outlet of the applet? This is of course not accidental, why? Nowadays, people are concentrated on WeChat. The daily work of 1 billion has become the largest social ecology, and the small program is the closest to WeChat. When a ecological platform has enough people, it has enough stickiness, plus enough openness and enough openness and enough openness and openness and opening up Simple tools will inevitably become the target of industry people to occupy. The role of small programs is not only e -commerce, but in various aspects: games, office tools, social tools, and so on. Note! People e -commerce applet content value = unlimited possibility I need to be confirmed here that the small program is that the tool is also worth studying. It can carry our thinking and value system. As a member of the WeChat ecosystem, the biggest application scenario of the current applet is the WeChat group. That is the community. We wait and see the future! In future = community business The future business form is only one: community business, because the community solves two core issues: business problems and life happiness issues. The business problem: The essence of business is exchanges. It is based on people's equivalent exchanges on value. Refining keywords: people, value understanding, exchange. The issue of business is the problem of these three words! At the shared level, business understanding can be transformed into: consumers, products, channels. One dimension is: users, content, and platform. Another high -latitude explanation is: fans, feel, and space. The people in the community are the main body and the necessary condition for the establishment of business incidents, followed by exchange, exchange between people. As long as you exchange, there must be a medium, intermediary point, so it is also called channels. It is also a platform. The highest medium is space. Space is a multi -dimensional channel that can cover all feelings. Why can the community carry the three core elements: fans, feel and space? Intersection First define the community: the community is a group of people who have a total of the same attributes and identify with a certain idea to gather together. Whether it is the WeChat group, the QQ group, or the offline wine table, it is just a form of display. To measure whether a circle is a true community, it depends on whether these elements are satisfied: whether there is a concept of common recognition of common recognition Or do you have at least one common attribute (man, woman, single, divorce, fat, etc.) is this link. When a group of people gather, it is space (platform, channel, etc.). When you all agree with a certain idea, you are trust. When members of the community agree with a certain idea, they are willing to pay for the products you share, and are willing to share it with his friends. He is your fan. It has also become a channel for the product. This is the meaning of the community! Intersection Intersection It no mandatory sales, no sale, only sharing. Share the product is just part of the content, and the content is only part of your feeling. In the community, there are no customers, consumers, and even users. Only we have a circle. This circle is a kind of identity label. In the community, there are no media, advertising platforms, and only recognition and sharing from the heart. Because when everyone share the product, they will first give the members a solution to the member's problem, and it may have their own products in this solution. In in the future, everyone will be fans and shareholder bosses of high -quality brands and products. This is also an inevitable trend. In the final stage of business discussions, let's talk about several core points of corporate and brand layout of community fans: (1) Constructing the corporate community matrix. The future business competition must be the competition of fans, and this position is the community. On the one hand, enterprises must build their own community channels, and on the other hand, we must integrate existing community resources as much as possible. (2) The lifeblood of the community is content and value. The core of the operation of the community is the content. Whether enterprises can find the best teachers in the industry to serve your community, output value, and what depth can be served, it is a problem to solve it immediately. On the one hand, we can improve the content production capacity of their own enterprises, on the one hand, the content institutions that sign the line of contracts. (3) Establish a special operating growth team. The traffic growth is a fragile company. Is there a powerful combat team? Energy sources continue to give output traffic and transform fans? Is there any technology ... it is a very practical problem. The physical industry, e -commerce, social e -commerce, including community business, are all commercial, and the core is the same. In the future business world, the entity and online are integrated and seamless, the efficiency is getting higher and higher, the experience is getting better and better, the quality is getting better and better, and the spread is getting faster and faster. Therefore, there are many fans, who is the master of the entrance. Above this, who has a strong content, who has a high conversion rate. The community makes people happier The happiness of a person comes from the satisfaction of human needs. The emergence of business is also to meet the needs of human nature. It briefly talk about the six major needs of people: (1) Determination: The fear of people's fear of unknown things forms the greatest resistance and anxiety, so human instinctual demand is certain The first characteristic of the community is the common attribute, so the community can meet the demand for people. (2) Diversity needs: change of human nature and freshness are the greatest motivation of social development and the instinct of human nature. If there is certainty, there must be uncertainty at the same time. This demand is diversity, also known as variable nature. This changing demand will be a new community in the community division. (3) Important needs: The reason why people are group -living animals are naturally attractive to circles and communities, that is, the importance needs in human nature. At that time, the sense of self -worth and enjoyment can make him really happy. (4) The needs of love and link: Everyone is eager to be loved by love. Love needs to be connected to reflect. The feeling of human nature is unavoidable for love. The feeling of love is infinitely enlarged in the community, and members can experience real joy. (5) Growth demand: The enhancement of unknown exploration and determination is inseparable from the problem of learning and growth, learning and growth to solve the problem of human anxiety. The gathering of knowledge is also the gathering of the community. (6) Contribution needs: When people start to agree with the circle, community, products, etc., when they start to introduce, spread, and contribute, they are used as part of their own. And people say that their own things are good. When this instinct is exerted, the contribution to the community will make people extremely happy. The community carries the six major needs of people. The significance of the community is not only business, but it is the best business form. The steady stream of traffic gathers spontaneously, the bigger the field, the more attractive people, the more people's content, the better. Large flow plus good content is equivalent to trust, and trust is transaction. It is not only happy, but it is the most happy energy field. For common values, the more people, the greater the energy, the stronger the sense of self -presence, the happier. Some people, content, good products, entrepreneurs only need to use community thinking to be transformed. Not only in the form of entrepreneurship, but the community is the least cost of entrepreneurship and the greatest benefit in the future.
This article is written to those who are about to start a business and are starting a business. If you have insights on the community, you are welcome to enlighten me. Dry the brain burning the brain, and those who are irritable, read carefully!
It will not be negotiated in the future
-Wu Xiaobo
The evolution of business forms and future
physical store mode
The appearance is a place for consumers to consume. There is no need to add too much. With the saturation of products and the flood of the brand, physical stores have transformed from traditional extensive operations to refined operations: location, decoration, display, big brand introduction, and personnel training, etc., all prove that people's consumer demand has already been With the change of supply and demand relationship, the needs of pure material to rising to spiritual needs, people no longer simply pursue the efficacy and functions of the product, and pay more attention to the feeling and enjoyment of the people who sell the products, including the product, including the product, and the products around the product.
In this evolution, it will be cleaned out of physical stores that will not be changed. To this day, no matter how small the store is, it will not be too bad, because what can survive is the product of cleaning so far ... But today, especially after the Internet e -commerce, a large wave of e -commerce impact physical stores The remarks that the physical store must die is full of streets and alleys. In fact, it is not a new business form such as e -commerce that has impacted physical stores. No matter how well the Internet is, people are just symbols in the Internet. In essence, people have always lived in reality.
The so -called online shock and offline, but online gameplay has increased the maintenance of traditional physical stores. Through changes in the relationship between supply and demand, traditional physical stores have realized the initial transformation from material needs to mental needs. The emergence of e -commerce has raised the preliminary spiritual needs to the deep spiritual needs and even reached the level of soul.
The characteristics of examples of e -commerce: shopping at home, delivery to the door, trading guarantee, return mechanism, review mechanism, sharing mechanism. Delivery meets the most essential laziness needs of human spirit. The transaction guarantee, the return mechanism meets the spiritual demands of people's safety. Comments and sharing meet the needs of people's sense of presence and a sense of important. In contrast, traditional physical stores are difficult to meet these needs. It can only reach a shallow spiritual level. It can only fight for price, brand, service, and decoration.
In 2018 physical stores have entered the center of all air outlets, and their advantages are being re -written. The center of all the storms is the real value of physical stores in the future, which will directly enter the spiritual world of consumers. And my next assertion is that the way out of physical stores in the future must also be the community! Later, you will discuss "why is the community."
The e -commerce model
The earliest form of e -commerce is a series of e -commerce platforms represented by Taobao. The initial form was through the construction of underlying technology guarantee system logistics system, and realized that the physical stores were opened to the online platform. Through the promotion of capital, consumers have become traffic into the platform.
The key points in this link: 1. The passenger flow of the mall is promoted by capital. 2. The shop threshold of the online mall is greatly reduced compared to offline physical stores, allowing more entrepreneurs to enter with a very low threshold. These two key points have formed a phenomenon: due to extremely low operating costs, the price of goods is cheaper than physical stores, consumers are convenient, and merchants sell well. Therefore, the number of merchants has increased crazy and traffic has continued to fission. Even so, the essence of the e -commerce platform is still a shopping platform. With the flood of e -commerce platforms, price wars, and ordering, etc. For merchants, consumers have no loyalty, so it has led many businesses to diversion customer data from e -commerce platforms to WeChat and the transformation of WeChat.
The emergence of Weishang indicates that the entire business form will inevitably enter the next era: social era. Because social networking is the most direct form of people, it is the bottom form of the three levels of material, spirit and soul. The so -called micro -business form is just a small part of social e -commerce, and it is far from mature. Social e -commerce is just a shopping sector in social forms.
The recent hot Pinduoduo is a typical social e -commerce platform. There are so -called S2B2C platforms, distribution platforms, and even Taoke platforms relying on traditional e -commerce Taobao. They all show that the evolution of traditional e -commerce platforms must be social, and it will inevitably reach the direct connection between people. At this time, the platform is just a tool. No matter what social e -commerce platform, it is bound to be based on social attributes. Therefore, it is foreseeable that e -commerce will eventually enter the social level, and the community must be the last entrance!
S social e -commerce model
S social e -commerce is an inevitable product of traditional e -commerce evolution, but there is still a pain point that cannot be bypassed: most operators are still doing things with traditional thinking, that is, use to use it, that is, use it, that is, use it, that is, use it, that is, use it, that is, use The mentality of selling goods and e -commerce sales of physical stores is playing social e -commerce! This point is the biggest problem that hinders the development of social e -commerce at the moment. Of course, this is also an inevitable situation. After all, not every operator can jump out of the established thinking model.
The social e -commerce and traditional e -commerce have a essential difference: traditional e -commerce and physical stores, the core is to sell goods, and the core of social e -commerce is not selling goods at all, but sharing! The basis of social e -commerce is social. It is to form a trust relationship through social relationships, and share valuable sharing on the basis of trust relationships to obtain rewards given by the platform.
This is a matter of essence. Is it a question of selling goods or making friends first. Traditional e -commerce thinking is to screen customers in traffic, and then develop social relations with customers. Social e -commerce thinking is to make friends sincerely, and share good products and services to friends on the basis of trust. Most of the social e -commerce practitioners borrow the reward mechanism of social e -commerce platforms to sell traditional models. Consumers do not know who you are, and start to sell your links crazy. Conversion rate ...
The road of social e -commerce is also in the community. First learn to play the community, make friends, build a sense of trust, create the influence, and the product/service will naturally be traded, instead of being anxious just to sell it.
The emergence of new media
The new media: Whether it is a self -media represented by the public account or the short video of Douyin fast hand, the outbreak of the new media shows people's needs from all angles. Change, people have sufficient fragmented time to fill the emptiness of the spirit. The core of the new media is the construction and output of content. Relying on the traffic of the new media platform, the result of the content output is to form fans, and the gathering of fans is the community. Today's new media operation is still more traffic than content, and it is more anxious than practical content. This is the same as the situation of e -commerce and social e -commerce.
The future of the new media is also in the community. In other words, behind each high -quality author must be a community, not just a platform.
The appearance of applets
Why do the big guys in the Internet industry recognize the air outlet of the applet? This is of course not accidental, why? Nowadays, people are concentrated on WeChat. The daily work of 1 billion has become the largest social ecology, and the small program is the closest to WeChat. When a ecological platform has enough people, it has enough stickiness, plus enough openness and enough openness and enough openness and openness and opening up Simple tools will inevitably become the target of industry people to occupy. The role of small programs is not only e -commerce, but in various aspects: games, office tools, social tools, and so on.
Note! People e -commerce applet content value = unlimited possibility
I need to be confirmed here that the small program is that the tool is also worth studying. It can carry our thinking and value system. As a member of the WeChat ecosystem, the biggest application scenario of the current applet is the WeChat group. That is the community. We wait and see the future!
In future = community business
The future business form is only one: community business, because the community solves two core issues: business problems and life happiness issues.
The business problem:
The essence of business is exchanges. It is based on people's equivalent exchanges on value. Refining keywords: people, value understanding, exchange. The issue of business is the problem of these three words! At the shared level, business understanding can be transformed into: consumers, products, channels. One dimension is: users, content, and platform. Another high -latitude explanation is: fans, feel, and space.
The people in the community are the main body and the necessary condition for the establishment of business incidents, followed by exchange, exchange between people. As long as you exchange, there must be a medium, intermediary point, so it is also called channels. It is also a platform. The highest medium is space. Space is a multi -dimensional channel that can cover all feelings.
Why can the community carry the three core elements: fans, feel and space? Intersection First define the community: the community is a group of people who have a total of the same attributes and identify with a certain idea to gather together.
Whether it is the WeChat group, the QQ group, or the offline wine table, it is just a form of display. To measure whether a circle is a true community, it depends on whether these elements are satisfied: whether there is a concept of common recognition of common recognition Or do you have at least one common attribute (man, woman, single, divorce, fat, etc.) is this link. When a group of people gather, it is space (platform, channel, etc.). When you all agree with a certain idea, you are trust. When members of the community agree with a certain idea, they are willing to pay for the products you share, and are willing to share it with his friends. He is your fan. It has also become a channel for the product.
This is the meaning of the community! Intersection Intersection
It no mandatory sales, no sale, only sharing. Share the product is just part of the content, and the content is only part of your feeling. In the community, there are no customers, consumers, and even users. Only we have a circle. This circle is a kind of identity label. In the community, there are no media, advertising platforms, and only recognition and sharing from the heart. Because when everyone share the product, they will first give the members a solution to the member's problem, and it may have their own products in this solution.
In in the future, everyone will be fans and shareholder bosses of high -quality brands and products. This is also an inevitable trend. In the final stage of business discussions, let's talk about several core points of corporate and brand layout of community fans:
(1) Constructing the corporate community matrix.
The future business competition must be the competition of fans, and this position is the community. On the one hand, enterprises must build their own community channels, and on the other hand, we must integrate existing community resources as much as possible.
(2) The lifeblood of the community is content and value.
The core of the operation of the community is the content. Whether enterprises can find the best teachers in the industry to serve your community, output value, and what depth can be served, it is a problem to solve it immediately. On the one hand, we can improve the content production capacity of their own enterprises, on the one hand, the content institutions that sign the line of contracts.
(3) Establish a special operating growth team.
The traffic growth is a fragile company. Is there a powerful combat team? Energy sources continue to give output traffic and transform fans? Is there any technology ... it is a very practical problem.
The physical industry, e -commerce, social e -commerce, including community business, are all commercial, and the core is the same. In the future business world, the entity and online are integrated and seamless, the efficiency is getting higher and higher, the experience is getting better and better, the quality is getting better and better, and the spread is getting faster and faster. Therefore, there are many fans, who is the master of the entrance. Above this, who has a strong content, who has a high conversion rate.
The community makes people happier
The happiness of a person comes from the satisfaction of human needs. The emergence of business is also to meet the needs of human nature.
It briefly talk about the six major needs of people:
(1) Determination: The fear of people's fear of unknown things forms the greatest resistance and anxiety, so human instinctual demand is certain The first characteristic of the community is the common attribute, so the community can meet the demand for people.
(2) Diversity needs: change of human nature and freshness are the greatest motivation of social development and the instinct of human nature. If there is certainty, there must be uncertainty at the same time. This demand is diversity, also known as variable nature. This changing demand will be a new community in the community division.
(3) Important needs: The reason why people are group -living animals are naturally attractive to circles and communities, that is, the importance needs in human nature. At that time, the sense of self -worth and enjoyment can make him really happy.
(4) The needs of love and link: Everyone is eager to be loved by love. Love needs to be connected to reflect. The feeling of human nature is unavoidable for love. The feeling of love is infinitely enlarged in the community, and members can experience real joy.
(5) Growth demand: The enhancement of unknown exploration and determination is inseparable from the problem of learning and growth, learning and growth to solve the problem of human anxiety. The gathering of knowledge is also the gathering of the community.
(6) Contribution needs: When people start to agree with the circle, community, products, etc., when they start to introduce, spread, and contribute, they are used as part of their own. And people say that their own things are good. When this instinct is exerted, the contribution to the community will make people extremely happy.
The community carries the six major needs of people. The significance of the community is not only business, but it is the best business form. The steady stream of traffic gathers spontaneously, the bigger the field, the more attractive people, the more people's content, the better. Large flow plus good content is equivalent to trust, and trust is transaction. It is not only happy, but it is the most happy energy field. For common values, the more people, the greater the energy, the stronger the sense of self -presence, the happier.
Some people, content, good products, entrepreneurs only need to use community thinking to be transformed. Not only in the form of entrepreneurship, but the community is the least cost of entrepreneurship and the greatest benefit in the future.